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United Soccer League

United Soccer League

Social Media Coordinator - Women's Pathway


posting Date

role Type



Nov 16, 2023


United Soccer League
Job Title:Social Media Coordinator
Position Type:Full Time
Location:Tampa, FL (USL Headquarters)

Overview of the United Soccer League (USL)
The United Soccer League (USL) is shaping the future of soccer in America. We are the nation largest and fastest-growing professional soccer organization, bringing the world game to more and more communities across the USA and Canada. Based in Tampa, Fla., the USL oversees multiple professional and elite pre-professional leagues, including the USL Championship, USL Super League, USL League One, USL League Two, USL W League, USL Academy, and Super Y League.

We are authentic to the spirit of the game, honoring the dedication of the players, the passion of the supporters, and the culture of the clubs. We believe in the power of soccer to unite people, provide unique life experiences, and have a meaningful impact in local communities. We work as a team, challenge the status quo, and strive to make everyone feel welcome.

United Soccer League is the proud recipient ofFront Office Sports'Best Employers in Sports 2021 andTampa Bay Business Journal's Coolest Office Spaces.

Position Purpose
The Social Media Coordinator will be primarily responsible for the day-to-day content across all social media platforms related to the USL Super League and W League. The Social Media Coordinator will play a vital role in USL overall marketing, social media and fan engagement strategy. The ideal candidate must understand the culture of soccer in general, the wider women soccer landscape and be well-versed in social media across all mediums and platforms.

Duties and Responsibilities
Specific duties include, but are not limited to:

Manage the USL Super League and W League day-to-day social content and assist across other properties as needed
Owning the voice of both leagues across all social platforms
Create unique, engaging content as a way to build relationships with fans, players, and teams on social
Provide live game coverage on weeknights and weekends
Identify opportunities and trending topics where USL can join the social conversation
Contribute content ideas towards all USL platforms and oversee the day-to-day of the content calendar for all properties
Ideate, produce, and post content for the USL Super League and W League social platforms
Engage and build relationships with fans, players, and teams on social media
Order and track assets for digital marketing campaigns
Experience with Meta Business Manager, Tweet Composer, Canva, etc.
Collaborate with the rest of the social media team on relevant content opportunities
Other duties/responsibilites as assigned


Minimum 6 months of professional experience working on the front end of social media; experience creating/managing social media distribution networks
Familiarity with social media management tools such as Meta Business Manager, Tweet Composer, etc.
Solid understanding of social media metrics and the ability to interpret data
Proficient in graphic design software tools (e.g., Photoshop, Canva)
Familiarity with video editing software (Adobe Premiere, CapCut, Clipro)
Strong understanding of social media marketing
Bilingual Spanish speaker preferred
Strong knowledge and passion for soccer
Ability to work under constant deadline pressure and manage multiple projects
Flexible schedule and ability to work unconventional hours including weekend and game nights
Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners
Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
Positive attitude and strong work ethic a must
Ability to work as business needs require, which may include long days, evenings, weekends, occasional holidays, and travel
Must have U.S. work authorization

We have great Perks- Comprehensive Benefits Package • Medical, Dental Vision Insurance • Health HSA and FSA • 401k w/ up to 6% match • Corporate Discounts • Paid Vacation, Holiday Sick Days • Business Casual Dress • Casual Dress Fridays • And More!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

Please provide links to samples of your work/portfolio which includes at least three social media work samples.

What experience do you have in the sports industry or soccer space?

What is your favorite brand, team or organization to follow on social media? Briefly explain why.

What is your knowledge level of and familiarity with the women soccer landscape?

Do you have prior social media experience with a team, league, or agency? If so, with which organization(s)?

This position is a full-time, in-person role at our USL HQ office located in Tampa, FL. If selected for this position, when could you begin employment?

What is your salary expectation for this position (Response Required)?

Are you legally authorized to work in the USA for our Company?

Do you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status, etc.) to work legally for our Company in the USA?

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