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United Soccer League

United Soccer League

Social Media Coordinator - Women's Pathway


posting Date

role Type



Mar 10, 2024


United Soccer League
Job Title:Social Media Coordinator
Position Type:Full-Time
Location:Tampa, FL (USL Headquarters)

Overview of the United Soccer League (USL)
The United Soccer League (USL) is the heartbeat of American soccer. Impacting more than 200 communities across the USA, the USL is the first and only soccer organization in the USA to build a youth-to-professional pathway for both men and women within one ecosystem. That structure includes three professional leagues: USL Super League (women), USL Championship (men), and USL League One (men); two pre-professional leagues: USL League Two (men) and the USL W League (women); and two youth platforms: USL Academy and USL Youth.
Authentic, vital, and exciting, the USL is dedicated to providing an inclusive and memorable soccer experience for players, fans, and communities across our growing "soccer nation."
Position Purpose
The Social Media Coordinator will be primarily responsible for the day-to-day content across all social media platforms related to the USL Super League and W League. The Social Media Coordinator will play a vital role in USL overall marketing, social media and fan engagement strategy. The ideal candidate must understand the culture of soccer in general, the wider women soccer landscape and be well-versed in social media across all mediums and platforms.

Duties and Responsibilities
Specific duties include, but are not limited to:

Manage the USL Super League and W League day-to-day social content and assist across other properties as needed
Owning the voice of both leagues across all social platforms
Create unique, engaging content as a way to build relationships with fans, players, and teams on social
Provide live game coverage on weeknights and weekends
Identify opportunities and trending topics where USL can join the social conversation
Contribute content ideas towards all USL platforms and oversee the day-to-day of the content calendar for all properties
Ideate, produce, and post content for the USL Super League and W League social platforms
Engage and build relationships with fans, players, and teams on social media
Order and track assets for digital marketing campaigns
Experience with Meta Business Manager, Tweet Composer, Canva, etc.
Collaborate with the rest of the social media team on relevant content opportunities
Other duties/responsibilites as assigned


Minimum 6 months of professional experience working on the front end of social media; experience creating/managing social media distribution networks.
Familiarity with social media management tools such as Meta Business Manager, Tweet Composer, etc.
Solid understanding of social media metrics and the ability to interpret data.
Proficient in graphic design software tools (e.g., Photoshop, Canva).
Familiarity with video editing software (Adobe Premiere, CapCut, Clipro).
Strong understanding of social media marketing.
Bilingual Spanish speaker preferred.
Strong knowledge and passion for soccer.
Ability to work under constant deadline pressure and manage multiple projects.
Flexible schedule and ability to work unconventional hours including weekend and game nights.
Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
Positive attitude and strong work ethic a must.
Ability to work as business needs require, which may include long days, evenings, weekends, occasional holidays, and travel.
Must have U.S. work authorization.

Work Environment
Based in Tampa, FL, USL Headquarters provides a vibrant and open working environment designed to promote collaboration, the exchange of ideas, and knowledge sharing. We believe in fostering a culture that encourages creativity, communication, and teamwork.

Currently, USL HQ operates on a hybrid work model. From Monday to Thursday, team members gather in person to harness the power of face-to-face collaboration. This not only strengthens the bonds within the team but also enhances communication and innovation. On Fridays, we transition to a remote work setup, providing our team with the flexibility to manage their tasks in an environment of their choosing.

Typical USL HQ hours are Monday – Friday 8:30am – 5:30pm ET. Evenings, weekends, occasional holidays, and travel may be necessary based on business demands.
We have great Perks- Comprehensive Benefits Package • Medical, Dental, Vision • Health HSA and FSA • 401k w/ up to 6% company match • Pet Insurance • Corporate Discounts • Paid Vacation, Holiday Sick Days • Business Casual Dress • Optional Remote Work Fridays • And More!

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

Please provide links to samples of your work/portfolio which includes at least three social media work samples.

What experience do you have in the sports industry or soccer space?

What is your favorite brand, team or organization to follow on social media? Briefly explain why.

What is your knowledge level of and familiarity with the women soccer landscape?

Do you have prior social media experience with a team, league, or agency? If so, with which organization(s)?

This position is a full-time role at our USL HQ office located in Tampa, FL. If selected for this position, when could you begin employment?

What is your salary expectation for this position (Response Required)?

Are you legally authorized to work in the USA for our Company?

Do you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status, etc.) to work legally for our Company in the USA?

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