Rangers Football Club

Rangers Football Club

Senior Marketing Executive – New Edmiston House

Application Link

Country

Role Type

Scotland

Marketing

Posting Date

Nov 17, 2022

Role description

JOB TITLE: Senior Marketing Executive – New Edmiston House
REPORTING LINES: Head of Brand Marketing Design and General Manager, New Edmiston House
DEPARTMENT: Commercial & Marketing Department
LOCATIONS: Ibrox Stadium and New Edmiston House  
CONTRACT: Full time, Permanent
THE ROLE
An exciting opportunity has arisen to join Rangers Football Club in a role that will help deliver the success of New Edmiston House and support the club’s wider Commercial & Marketing activities.
New Edmiston House is an incredible, state-of-the-art facility that will host a long-awaited club museum, a new two-storey Rangers Store, and a fantastic events space for use on matchdays and beyond, thus enhancing the experience for supporters when they visit Ibrox on match days and increasing footfall on the Ibrox campus on a daily basis.
Reporting to the Head of Brand Marketing & Design and the General Manager of New Edmiston House, the Senior Marketing Executive will be responsible for delivering marketing and digital campaigns across new Edmiston House. Furthermore, the Senior Marketing Executive will support in providing premium experiences across all supporter touchpoints to drive brand awareness, engagement, and commercial revenue for the venue.
The successful candidate will be part of a consumer-focused, diverse team working in a fast-paced environment.
We are seeking a candidate that can display an excellent eye for detail, deploying impactful marketing campaigns and editorial content across all touchpoints. Additionally, the role will require the implementation of creative briefs and rollout plans whilst managing the end-to-end design process with the in-house design team.
This role will ensure that the supporter experience remains consistently high and that all events are promoted effectively. New Edmiston House will host various events, from supporting match day operations, Club Events, Conferences, Museum and Stadium Tour bookings, and live entertainment, including concerts.
RESPONSIBILITIES
By working with the wider team, ensure that all events within New Edmiston House are fully supported through wide ranging marketing and digital campaigns
Develop brand calendars and roll out plans for the entire venue
Provide creative briefs to the design team for all New Edmiston House campaigns
Engage with the club and third-party promoters to increase the visibility and appeal of events, maximising ticket sales and venue spend whenever possible
Liaise with internal departments for any ad hoc events that may be booked into the venue
Implement systems to ensure a consistently high standard
To exhibit strong, compelling, and coherent presentation skills.
To support the Head of Department in the development and guardianship of the Rangers F.C. Brand. Ensure a consistent and appropriate application of brand assets.
Take responsibility for the standard of creative output.
Manage and supervise multiple projects ensuring resources are allocated according to project needs.
Take responsibility for the standard of creative output.
Ensure seamless communication of creative team to ensure optimised workflows and processes that identify and eliminate the risk of failure.
Develop and maintain a good understanding of Rangers F.C. culture and values and act in the best interests of the club at all times.
To act as primary contact for all marketing matters related to New Edmiston House, including operational/activation support where required.
 GENERAL INFORMATION
Given the nature of the business, this role includes working at both weekends and evening in accordance with the fixture schedule and events diary.
A developed sense of discretion and confidentiality is required.  
 
THE CANDIDATE
The candidate attributes include:
Ability to articulate concepts and ideas to the wider team or other departments
Keen eye for artistic and technical composition, timing, and detail.
Experience of managing a creative team
Adaptable to an array of creative briefs from all departments across the club
Excellent design principles.
An ability to identify customer demographics in relation to specific events and target marketing accordingly
Previous experience in a similar role
Familiarity with social digital marketing
Excellent communication and staff management skills. Collaborating, supporting, and motivating others to be part of a happy and effective team.
Strong communication skills
Ability to work to deadlines and focused attention to detail
Strong problem-solving skills
Ability to work flexibly with own initiative and as part of a team.
An ability to operate and manage multiple projects concurrently.
Able to work flexible and unsocial hours including evenings, nights, weekends, and bank holidays
Take responsibility for the standard of creative output.
Motivate and inspire the creative team to constantly strive for the bravest creativity
Eligibility to work in the UK
 EQUALITY & INCLUSION
Rangers Football Club is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.
Rangers Football Club also welcomes applications from suitably qualified members of the armed forces family.
GENERAL INFORMATION
The candidate must keep up to date with new methods and undertake any necessary internal or external training sessions in accordance with Company Policies and Procedures.
If you can add value to our team, please email your CV to recruitment@rangers.co.uk
APPLICATIONS CLOSE WEDNESDAY 30TH NOVEMBER 2022.

Application Link
recruitment@rangers.co.uk

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