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Liverpool FC

Liverpool FC

Senior Manager, Partnerships Insight & Performance


Role Type



Posting Date

Apr 7, 2023

Role description

The Partnerships Insight & Performance Team are responsible for the data and intelligence that informs every aspect of the club’s Partnerships business. The focus of this group is collating data from a variety of sources, making it accessible and digestible and then – most importantly – providing thoughtful analysis which drives improvement across all areas of the partnerships business. The team are closely aligned with the Partnerships Strategy function and where appropriate will provide support on a variety of strategic and commercial projects.
We are looking for an individual with a strong data and insights background to lead our Partnership Insight & Performance Team. You will be the Partnership department’s data expert ensuring that we have access to the most sophisticated data and information in the industry which can be used to inform every aspect of the Partnership business. 
What will you be doing?
Lead the identification, curation and analysis of all data that underpins and informs LFC’s partnerships business. 
Build a holistic view of the data requirements of the entire partnerships business.
Consistently review and evolve our data capabilities, maintaining a leadership position amongst our competitors in the sports & entertainment industry.
Own the measurement, analysis and reporting on partnership performance. 
Develop and implement a process for measuring and evaluating the performance of all partner campaigns. 
Implement a consistent reporting process across the entire LFC partner portfolio.
Develop a holistic view of the overall impact of partnering with LFC, enabling the club to present a credible and compelling ROI case to partners on their multi-million pound investment.
Manage the delivery of high-quality data and research to support the partnership sales effort.
Oversee a research capability which furnishes Partnership Sales with the insight and information required to secure multi-million pound partnerships.
Mentor & lead the Insights & Performance team.
Support strategic and ad hoc projects.
Who are we looking for?
You will have significant experience working in an analytical role within the wider sports, media and entertainment space with a demonstrable aptitude working with, managing, and analysing large data sets.  You will be structured and analytical in approach, able to apply frameworks to simplify rather than complicate business challenges. With your strong commercial acumen, you can weave data into commercial narratives and look for continuous improvement.  You will have the ability to build relationships and work effectively with a variety of people across all levels of within the Club.
Why should you apply?
This is a full-time permanent role. Your base will either be our Head Office in Liverpool City Centre or our London office. 
You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join.  There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

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