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Racing Louisville FC

Racing Louisville FC

Senior Director of Marketing


Role Type



Posting Date

Aug 22, 2023

Role description

Who We Are: Soccer Holdings, LLC., is the parent company of professional soccer clubs Louisville City FC (USL Championship) and Racing Louisville FC (NWSL). Both teams call Lynn Family Stadium in the Butchertown neighborhood home and operate out of the nearby Lynn Family Sports Vision & Training Center. Louisville City launched in 2015 and quickly established a winning tradition, claiming USL titles in 2017 and 2018. Racing Louisville FC joined the NWSL as an expansion member in 2021, bringing top-tier professional sports back to Kentucky for the first time in nearly 50 years.  Position Overview: The Senior Director of Marketing will lead the marketing activities for all Soccer Holdings, LLC entities (Louisville City FC, Racing Louisville FC, Louisville City Academy, Racing Louisville Academy, Lynn Family Stadium, and Lynn Family Sports Vision & Training Center).  This position is responsible for the overall strategic planning and execution of advertising, promotions, events, personnel, and the departmental budget. The ideal candidate should have a strong grasp of soccer culture, revenue generation, and a creative mind to help achieve the Club’s marketing goals.  This is a full-time position with competitive pay, benefits, and paid time off. Must be willing to work evenings and weekends as needed for games and other events. Essential Duties: Responsible for developing, leading, and communicating the Club’s 360-degree marketing strategy. Management of all creative projects produced by the marketing department; looks for ways to raise brand awareness through emerging trends in marketing and brands.Oversees all promotional and advertising elements of revenue-generating marketing ticket programs including digital, print, broadcast, direct mail, email, web, and social media.Works closely with key stakeholders to ensure a seamless alignment with brand strategy.Responsible for planning, developing, and executing marketing, fan engagement, and promotional activities and events.Responsible for developing/executing media buying strategy + placement and tracking results/ROI.Ownership of match day production and fan experience.Develops marketing partnerships and trade agreements.Leads development and production of promotional products, deals, and tie-ins for partnership fulfillment and fan giveaways. Manages & provides guidance for all departmental staff, including graphic designers and community engagement.Oversees the departmental budget as well as projecting/forecasting expenditures.Works with internal departments to ensure the marketing and creative needs are fulfilled as requested.Oversees the relationship between the Club and its merchandise vendor. Other duties and special projects as assigned. Qualifications: Bachelor’s degree in marketing or a related field preferred.5+ years of relevant experience in marketing. Agency experience is a plus. Exceptional creative abilities and critical thinking that push the envelope and develop and implement fresh ideas.Strong leadership skills with proven experience managing multiple personnel, projects, and timelines.Ability to analyze and prepare a budget and project/forecast marketing program costs based on industry and historical data.Extensive knowledge of marketing, ticketing support, partnership activations, media buying, promotions, event planning, digital media, social media, multicultural marketing, and the overall creative process. Strong PC skills (Word, Excel, Outlook, PowerPoint) and general knowledge of Adobe Creative Suite.Ability to work a flexible schedule, including evenings, weekends, and some holidays. Successful completion of a pre-employment comprehensive background check.Must be legally authorized or able to obtain authorization to work in the US.   Benefits: This role offers a competitive salary and benefits including health, dental, and vision insurance, disability, life insurance, and 401(k)-retirement plan with employer match.  Additional benefits include paid time off, paid holidays, discounted tickets, and discounts on team merchandise.  NO PHONE CALLS OR EMAILS, PLEASE.  Those selected for further consideration will be contacted directly.  The information contained in this job description is not exhaustive of all the duties and responsibilities, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job.  At the discretion of management, duties, and responsibilities may change due to reasonable accommodation or other reasons at any time.  Soccer Holdings, LLC is an Equal Opportunity Employer.  All qualified candidates will receive consideration for employment without regard to race, class, religion, country of origin, political belief, disability, age, gender identity, sexual orientation, protected veteran status, or any factor protected by law.

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