Everton FC

Everton FC

Senior Commercial Marketing Manager


Role Type



Posting Date

Nov 24, 2022

Role description

We are a football club with a desire to be the best and are always looking for talented people to join our Everton Family.

Everton is a workplace people crave to join, where extraordinary talented people belong, thrive and deliver the remarkable.

Senior Commercial Marketing Manager

Who we are:

We are Everton Football Club – one of the world’s most famous football clubs – a club with a successful history and an exciting, ambitious future.

Our move to our brand-new stadium on the site of Bramley-Moore Dock demonstrates our ambition and will be a gamechanger for the Club commercially. Our new home will provide our loyal and ever-growing fan base, as well as visitors to the City region, an array of new and improved matchday and non-matchday experiences.

To ensure we maximise the commercial opportunities associated with the new stadium and deliver a best-in-class experience to all visitors, we are looking to appoint a Senior Commercial Marketing Manager to support us on this journey. This senior role will oversee the crucial campaigns associated with our remaining time at Goodison Park and the migration to the new Everton Stadium and play a key role in one of the most significant chapters of the Club’s history.

About the opportunity:

As Senior Commercial Marketing Manager you will work closely with our Director of Marketing to develop and implement marketing strategies across a range of Club products, (namely Season Tickets, General Admission Sales, Seasonal Hospitality, Matchday Hospitality, Memberships and Stadium Tours) to drive customer acquisition, retention and increased revenues.

You will have the opportunity to support the realisation of new matchday and non-matchday stadium products expected to drive substantial revenues and increased attendances, bringing them to market, whilst exceeding targets for the department and working within agreed levels of operating costs and budget parameters.

This role will require strategic thinking and a collaborative approach to working, as you will be working closely with a variety of senior internal stakeholders across Marketing, Partnerships, Communications, Hospitality and Ticketing to deliver strong growth across a variety of areas and achieve key business goals.

Not only will you get to be a part of something special, but you will be responsible for driving forward this key strategic pillar, whilst sourcing, selecting, strategizing upon and executing all avenues of potential revenue relating to the Club’s marketing programme.

There really has never been a better and more exciting time to join Everton Football Club.

Who we’re looking for:

We are looking for a proven senior marketing professional with solid experience, who is hardworking, target driven and is a strategic thinker. You will have exceptional leadership skills with an ability to influence positive action and results across a talented team of people.

Our ideal candidate will have a strong understanding of Insight, CRM, Brand and the broader resources within the Marketing department to ensure full functionality of the department’s capabilities are realised in respect of every campaign.

You will be confident in setting measurable targets and agile enough to adapt comprehensive plans when required to react ensuring strong results are consistently delivered.

If you are passionate about being a part of something new and a self-starter with ambitious spirit who is prepared to work in a fast-paced environment, execute against ambitious goals and consistently embrace our Everton values in what you do, then we would love to hear from you!

The location for this role is at the Club’s iconic headquarters in the Royal Liver Building in Liverpool, with the opportunity to work flexibly with our Hybrid working approach.

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