Brentford FC

Brentford FC

Premium Services Manager


Role Type



Posting Date

Nov 3, 2022

Role description

Department: Commercial
Reporting: Head of Premium Services
Location:27 Great West Road
Salary:30,000 - 35,000
Application Closing Date: 14 November 2022
The Role of the Premium Services ManagerThe Premium Services Manager will be responsible for the day-to-day management (sales and service) of our multi-year premium seat offering. Reporting to the Head of Premium Services and responsible for management and development of a team of Premium Executives. Core responsibility is to ensure the delivery of exceptional customer service to our client base, resulting in high levels of satisfaction and retention.
Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.
Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.
We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.
We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.
We will never forget where we have come from, but we are excited about the future that lies ahead.
Come join us.
Inclusion Statement
Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.
Safeguarding Statement
Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team.
Main Accountabilities

Management and development of premium services executives

Day to day customer service of clients, including general enquires, complaints and finance

Premium Seat Holder onboarding (including fulfilment and set-up)

Develop and maintain a clear communications strategy for the members ensuring effective engagement on a regular basis, including regular contact is achieved

Work with marketing services to prepare high quality member materials

Prepare detailed staffing plans for matchday in conjunction with Operations

Achieve all monthly targets for package upgrades and retention

Management of customer feedback and research ensuring full customer service satisfaction

Attend regular meetings with key internal stakeholders to ensure collective delivery of high level of customer service to our premium clients

Business reporting to Head of Premium (to include sales, post-match feedback)

Planning and prioritising sales activities and prospecting contact towards achieving agreed sales targets and pipeline levels

Ensure the creation and maintenance of appropriate client records in CRM

Work collaboratively with other teams across the business and with external resources and organisations to ensure clarity of responsibilities, manageable workloads, and a happy teamworking environment.

Attend matchday planning and debriefing

Adhere to all relevant club policies.

General Club Accountabilities

To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements.

To build and maintain good working relationships while maintaining a professional image.

To keep confidential any information gained regarding the Club and its personnel.

To maintain a flexible approach to work at all times.

Key Internal Relationships

Marketing Services / Business Comms
Catering Partner – Levy
Venue Optimisation

Person Specification - Essential Personal Characteristics

Minimum of three years experience in a sports stadium premium/hospitality sales or service function (ideally football)
Experience in managing a high performing sales or service team in similar role
Proficient use of MS office applications
A positive, bright and energetic demeanour
Strong communication skills
Determination and an ability to overcome complaints, objections and other challenging obstacles presented
Ability to remain calm under pressure and exert a positive influence
Professional, confident, self-motivated and enthusiastic
Ability to tightly manage your time effectively and productively
Resilience and perseverance

Person Specification - Desirable Characteristics

Exposure to SecuTix ticketing and Salesforce CRM would be an advantage
Desire for continuous personal improvement

Application closing date: 14 November 2022

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