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Hong Kong Football Association

Hong Kong Football Association

Performance & Methodology Lead Analyst


Role Type

Hong Kong


Posting Date

Jan 3, 2023

Role description

Performance & Methodology Lead Analyst
Established in 1914, the Hong Kong Football Association (HKFA) is the national sports association for football in
Hong Kong. We are committed to enhance football development in Hong Kong. Over the past years, HKFA has been
effective in broadening the base of participants and expanding various development programmes on community
football covering grassroots and youth football, women’s football and futsal. We provide coaching education and
referee training courses to increase the supply of qualified coaches and referees to support player development and
improve the standards of refereeing. We also organize football leagues, local and international competitions.
Based on the solid groundwork laid in the past years, the continual collaborations with football stakeholders as well
as funding support from the FIFA, AFC, the Government of the HKSAR, the Hong Kong Jockey Club and other
sponsors, we keep moving in the right directions for the implementation of our new HKFA five year strategic plan,
namely “The Vision 2025 Strategic Plan”, which the major goals identified vary from increased participation
opportunities for all , viz. “Football for Everyone” to a long-term target of a Hong Kong men senior team going to the
FIFA World Cup in 2034.
Our future success depends on the diverse talent and performance of dedicated employees. We now call for
applications to fill this position which is under the Technical Development Department in the organization structure
of HKFA. Reporting to the Technical Director, the appointee will be responsible for the following:
Job Descriptions
This role targets the development and enhancement of performance analysis across three pillars of the Football
Development Pathway.
Hong Kong Representative Teams:
⚫ Organize and lead in the filming and accurate coding of matches / training, to output both team and
individual metrics.
⚫ Provide detailed tactical reports on own team and upcoming opposition to staff and players.
⚫ Perform live coding and feedback during matches.
⚫ Establish close and highly effective working relationships with Lead Coaching staff to deepen and sharpen
analysis ‘eye’ and effectiveness of feedback to team and players in – line with lead coach and HKFA
⚫ Use effective visualization tools to convey data driven findings, statistics and trends of our Hong Kong
representative teams.
⚫ Initiate and lead the growth of analysis within the Hong Kong representative teams via resources,
workshops, seminars and development of strategic tools to both coaches and players.
⚫ Provide benchmarks of key statistics for positions, styles, strategies, age groups, and feedback in group and
individual settings.
⚫ Assist in the continuing quality and growth of the HKFA Philosophy with footage, data and education
resources, animations, videos as well as supporting a ‘best practices’ library.
⚫ As an integral member of the technical team, provide support and constructive challenge to coaches in
developing game plans, training session’s plans and game and session reviews.
⚫ Support on the delivery of targeted projects which align with the HKFA Philosophy and strategy.
⚫ Build influential relationships with players and coaching staff to ensure consistent engagement with
actionable technical and tactical insights.
⚫ Establish systems of work and ensure players are maintaining effective plan – do – review habits informed
by evidence and insights.
⚫ Ensure performance analysis equipment is maintained, that all operating systems, software and licenses
are up to date and to consistently scan for tools that can assist in growth and development of the
Performance Analysis development program.
⚫ To train, coordinate and oversee the work of HKFA coaches, potential staff analysis interns, volunteers or
external collaboration.
Club Development:
⚫ To lead a systematic collection of metrics during youth elite games across boys’ and girls’ leagues to
establish performance markers and an ability to reference and benchmark.
⚫ Provide actionable insights and educational contents to the Hong Kong FA staff, elite academies coaches
and coach education department.
⚫ Build effective relationships with external organizations to assist in department growth and data collection.
⚫ Inform club coaches of the trends identified during league collection and how these compare with worldwide
trends and the Hong Kong Philosophy.
⚫ Provide workshops, seminars, resource material, identifying key markers and statistics that inform practice
prescription and learning to club coaches and coaches at all levels where appropriate, based off games
coded within the leagues.
⚫ Initiate the development of models of work within clubs and an understanding of the value in evidence
informed approach to player development and performance.
⚫ Establish a central database to allow longitudinal tracking of key metrics within the leagues over seasons to
⚫ Lead operations and manage part-time/volunteer staff.
Coach Education:
⚫ To grow and develop the quantity and quality of Performance Analysis understanding among Hong Kong
coaches (HK representative and clubs)
⚫ Proactively collaborate to develop new education pathways Performance Analysis related, including
modules in current certifications or creating brand new specific pathways.
⚫ Produce educational contents to delivered within coaching courses.
⚫ Deliver education workshops on equipment / software / analysis and evaluations-based topics.
⚫ Any other reasonable duties requested by Technical Director

Qualifications and Experience
⚫ A degree level qualification in sport science or related areas specializing in performance analysis.
⚫ Coaching license is an advantage
⚫ Data Analysis, Talent ID or other related certification are an advantage.
⚫ Sound football technical knowledge is needed.
⚫ Experience of delivering performance analysis with players and coaches
⚫ Experience and competence using a broad range of coding methods and software packages (Hudl,
SportCode, etc.)
⚫ A good understanding of a range of data visualization packages is desired.
⚫ Personable and good communication skills to engage an audience, with humility to work collectively with
⚫ Willing to self-evaluate, work unsociable hours, and travel for long periods when required.
⚫ Excellent presentation and delivery skills.
⚫ Experience of providing live match analysis in a stadium environment.
⚫ Forward thinking and proactive towards department and personal development.
⚫ Demonstrate honest, integrity reliability and the ability to ensure confidentiality
⚫ Possess strong time management and skills to have a flexible approach to work in multiple simultaneous
projects under tight deadlines
The successful candidate will be offered on a contract term employment. Starting salary will be
commensurate with qualifications a

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