City Football Group

City Football Group

Partnership Marketing Manager - EMEA


Role Type



Posting Date

Apr 22, 2022

Role description

Working closely with (and reporting to) the Senior Partnership Marketing Manager – EMEA, the Partnership Marketing Manager will be responsible for managing a portfolio of CFG’s global & regional commercial partners, with a focus on Europe and Africa. The portfolio will consist of 4-6 brands, pending size and scope. Responsibility and remit for these partnerships will be end to end, including all associated partnership planning and activation programmes. The Partnership Marketing Manager will be required to work closely and effectively with the Partnership Marketing and Operations teams, as well as other Club departments, to deliver outstanding quality of service. In addition, this role will assume responsibility for significant work-streams with other Global Partnerships. Other specialist projects may be introduced from time to time, depending on priorities and workloads. As a core member of the Partnership Marketing Team (EMEA) this role will be expected to contribute across all core pillars of the department (see below). Please note: this role will require business travel (UK and overseas) will be required to attend key meetings, activations, and the establishment/maintenance of key relationships. Occasional matchday working will be required.

Role specific accountabilities:
1. Planning

Takes responsibility for ‘living and breathing’ a consistent framework that enables Partners to develop compelling, competitive partnership strategies and activation plans
Immerses in the world of the partner, building a rich appreciation of their environment and a detailed understanding of objectives, opportunities and challenges
Drives the planning approach, assuming ownership of workshops and providing clear direction to marketing/leadership teams. Fuels this process with insight and expertise and involves other Club departments as appropriate
Proactively contributes to the evolution of the planning framework, ensuring that the Club’s approach stands out from the competition and is truly fit-for-purpose in the region
Adopts an ‘objectives and measurement-focused’ mind-set, enabling the department to build a full and true picture around the impact of the Partnerships

2. Club brand

Engages and educates Partners on the Club’s brand vision and positioning, as well as the current marketing strategy and priorities
Explores areas where the respective outlooks (Club and Partner) share commonality. Assesses opportunities to collaborate and maximise the return for both business’
Enhances and protects the Club’s brand throughout the term of the partnership by playing an integral role in the planning process
Proactively shares best practice and learning via preferred platforms. Maintains regular dialogue and support with stakeholders and peers in all regions
·Supports the Club’s regional objectives for the EMEA region working closely with other departments including marketing and FRM

3. Delivery

Works in tandem with the Partnerships Operations team to ensure all Partnership rights are delivered with maximum effectiveness and efficiency
Delivers high quality briefings to relevant members of the Operations team and keeps Partners well informed of status and progress
Continually looks for opportunities to refine and maximise ways of working

4. Case Studies

Engages Partners and works with them to co-create rich stories that demonstrate the power of association, with a clear thread throughout (linking objectives to tangible results)
Delivers to a consistent standard and brings about a genuine step-change in how case studies are crafted and communicated on-going
Takes the lead role in creating full end of season reports for Partners and explores innovative ways to present/tell the stories both internally and externally
Takes advantage of all opportunities to feature Partner activity, working with the Operations Team and providing creative as required
·Explores opportunities for awards submissions and other recognition/accreditation

5. Business Development

When workloads allow, the Partnership Marketing Manager will be expected to work collaboratively with Partnership Sales Managers and the Partnership Planning team to help shape compelling proposals
Attends meetings and pitches as required, to offer insight and expertise in relevant fields such as Digital and Media
Supports the Senior Partnership Marketing Manager in developing renewal strategies each season, providing Partner and category insight wherever relevant
Proactively develops ideas that bring about benefit to Partners and also drive organic revenue growth for the club.

Role specific knowledge, skills and experience:

Strong knowledge of the global and regional football landscape
Familiar with football sponsorship contracts and rights packages
Skilled in partner/client service
Skilled digital management/consultancy and digital literacy
Strong team ethic and collaborative nature – confident managing multiple stakeholders
Flexible working attitude and approach
Solid commercial experience and acumen, with an inherent interest in this area
Availability to travel for business needs
Strong digital expertise and experience, preferably within sports media/advertising
Experienced/capable across all aspects of marketing and sponsorship, including:

-Strategy & Planning
-Activation & Rights Delivery
-Integrated communication
-Results Analysis & recommendations
- Negotiations & renewals

Undergraduate degree or equivalent

Additional language skills
·Exposed to a rights-holder/club environment
·Exposed to overseas markets/business cultures
·Post-graduate digital qualifications/courses
·Further marketing/sports-related credentials (Masters/Diploma etc…)

Closing Date for Applications:End of 1st May 2022

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