NJ/NY Gotham FC

NJ/NY Gotham FC

Partnership Activation Manager


Role Type



Posting Date

May 16, 2022

Role description

NJ/NY Gotham FC is a founding member of the National Women's Soccer League in 2013. The team was known as Sky Blue FC from 2008 until 2020.
Gotham FC is committed to growing the game on and off the field. Our team of world-renowned players match their talent with their dynamic and distinctive personas. Gotham champions humanity’s most important causes, emerging as community leaders for social justice, gender equality and mental health awareness. Our team is as diverse as the city it plays in, demonstrating the power of uniting different racial, ethnic, and socioeconomic backgrounds in the culture of soccer and the global game, all in the culture capital of the world, New York City.
It’s an exciting time for women’s sports, especially women’s soccer. The NWSL is the fastest growing women’s sport – 1 in 3 Americans is a soccer fan, and 1 in 4 Americans is a women’s soccer fan. Over 60MM minutes were watched on Twitch in 2020, and NWSL viewership grew 493% in the 2021 season. With growth across every metric, the time is now for the NWSL and Gotham FC. We’re looking for dynamic business leaders who are energized by the prospect of creating the change we wish to see across women’s professional sports.
PRIMARY PURPOSE: The Partnership Activation Manager will be responsible for developing and maintaining relationships with marketing partnership contacts and executing partnership agreements for Gotham FC.  This is a fast-paced, entrepreneurial opportunity that requires an energetic, proactive contributor who is ready to be an integral part of a growing team. The Partnership Activation Manager will work directly with the Partnerships and Marketing Leads to ensure successful execution of all partner agreements.
All duties are performed in accordance with departmental and Gotham GC policies, practices, and procedures as well as within the framework and intent of the Mission Statement.  
Develop meaningful and lasting relationships with Gotham FC partners, serving as the main point of contact within the GFC organization while delivering superior customer service and hospitality 
Provide flawless execution of deliverables against partner objectives and key performance indicators (KPI’s), maintaining strong communication with them throughout the process 
Lead and direct business review meetings with each partner on a regular basis
Identify and present opportunities for upsell and additional activation ideas based on clients’ interests and needs
Work with NWSL partnership activation team to ensure strong execution of national partnerships at the local (NJ/NY) level
Activation Fulfillment
Manage the creation and implementation of complete activation platforms with new and existing partners, including marketing and community programming
Assist with game day events and activation for partners, including but not limited to special activations, pre-game, in-game and half-time promotions, hospitality events, promotional activations and displays
Coordinate and implement all in-game elements, including video board features, ribbon board exposure, LED signage and game day sponsorships
Manage all partner season tickets, individual game tickets, suites, tailgates, and special events
Coordinate and execute all non-game day events and promotions, including but not limited to clinics, tournaments, player appearances, special promotions, and sweepstakes
Plan and execute contractual advertising and marketing elements as well as events, promotions, activities, and VIP experiences
Enhance and renew partnerships in conjunction with the sales team by executing all contractual elements and providing opportunities to add value and exceed expectations for partners based on KPIs
Create recaps with proof of performance for each partner

Results and Measurement

Audit client benefits and execute on a timely basis, maintaining partner database and comprehensive asset tracker
Track all costs related to the fulfillment of each partnership and maintain control of fulfillment budgets for each partner
Cross-Functional Collaboration
Work with the arena to monitor contractual obligations and manage team and league exclusivities
Work closely with all internal stakeholders, including marketing, graphic design, ticketing, finance, operations, community relations, and retail
Review and enforce marketing guidelines and regulations of National Women’s Soccer League (NWSL)
Ability to think critically; research, recommend and implement solutions effectively
Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
Customer service oriented demeanor
Ability to multi-task, prioritize, and manage time effectively
Possess and demonstrates an extremely strong proficiency in communication skills, both written and verbal. Comfortable and experienced with public speaking and group presentations
Ability to think creatively as it pertains to developing marketing and activation campaigns
Organized with consistent attention to detail
Experience using Microsoft Office suite as well as CRM software
Ability to work flexible hours, including evenings, weekends, and holidays and the capability to travel as required

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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