Liverpool FC

Liverpool FC

Paid Media Manager


Role Type



Posting Date

Apr 5, 2022

Role description

We have an exciting opportunity to join our Marketing team as a Paid Media Manager on a 12-month contract. You will be the Clubs go to expert, responsible for working with the club`s agency to develop the paid media strategy for club and partner campaigns. You`ll work closely with the marketing campaign, media, and partnership teams to oversee the creation of paid campaigns across a wide range of performance channels including paid search (PPC), paid social and display ads.What will you be doing?-Manage the club`s agency for paid search, paid social and display campaigns with an anticipated budget of £250K+.-Oversee the development of campaigns across multiple paid searches, paid social and display platforms.-Develop and then oversee the implementation of Paid Search, Display Advertising, and Re-marketing strategies.-Use insights to ensure the agency reacts and improves results daily, weekly, and monthly.-Monitor and drive key metrics, including revenue, CPA, and impression share.-Ensure campaigns are optimised to agreed targets.-Managing performance media spend to ensure optimum campaign performance.-Reporting and analysis to show impact of work and on effectiveness of paid media campaigns and identify ways to improve cost per acquisition.-Liaise with designers or developers to optimise landing pages for optimum quality scores and create branding of banners etc for key data capture.-Guide creative campaigns to improve ad performance and quality CTRs across desktop and mobile using platform knowledge and best practice.-Working across multiple stakeholders in the Club including but not limited to, Marketing Campaign, social media, Content, Partnership, and Insights.-Maintain a high level of product knowledge to ensure that the organisation remains well positioned amongst competitors and monitor web analytics in accordance with internal goals.-Develop a club and partner-wide paid media plan and be responsible for the on-going management of its delivery, including how the paid element of campaigns run across organic, boosted and paid for, working with stakeholders to recommend approach.-Develop close working relationships with all in-house stakeholders and external platforms such as Facebook, Instagram, MS Bing, and Google etc.-Work closely with the Marketing and Ad Ops teams to develop opportunities to integrated paid activity with on platform campaigns.Who are we looking for?To be successful, you will have a proven track record within a Paid Media role either at an agency or brand side. You are somebody who can demonstrate your experience in managing campaigns across performance channels including, PPC, and social media. You have a solid understanding of digital advertising and building paid media campaigns, including placement of pixels, custom audience creation and sales tracking, to demonstrate direct campaign ROI. You will have previous experience of reporting with Google Analytics and social paid platform reporting suites and an understanding of Display or Content Network Management.You will be able to demonstrate a solid understanding of each platform`s advertising formats and features and an avid interest in exploring new formats and ways to engage audiences. You`ll have advanced excel skills and a strong understanding of the impact of paid media on consumer behaviour and how it drives engagement through to acquisition and retention. You will need a good understanding of data processing, regulations, and the implications of GDPR and experience of budgeting and financial planning.You will be organised, comfortable in presenting and have solid project management skills along with strong communication skills and ability to communicate plans is essential. We would particularly be interested in hearing from those who are Google AdWords Certified.Why should you apply?This is a full-time fixed term contracted for 12-months, working 35 hours per week Monday to Friday. Your main base will be our Head Office in Liverpool City Centre which is close to local bars, shops and restaurants and has great views over the river Mersey.To reward your hard work and commitment we offer a competitive salary, 25 days holiday (pro rata) plus 8 bank holidays and the option to purchase up to an additional 5 days and a contributory pension scheme.You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.We aspire to be the most inclusive club in world football - providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to hiring great people representative of a variety of backgrounds, perspectives, and skills, not just because it`s the right thing to do, but because we believe it makes our Club stronger. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

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