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Tottenham Hotspur FC

Tottenham Hotspur FC

Marketing Communications Executive - 12 month FTC


Role Type



Posting Date

Dec 21, 2022

Role description

Job Summary

Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London, with an estimated 615.5 million global followers.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.
A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.
Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company
A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040
An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes

The Club is seeking a Marketing Communications Executive to join the newly formed CRM pod on its expanding Digital & Growth Marketing team.


The Marketing Communications Executive will drive the planning, execution and reporting of marketing campaigns across email, push, in-app, SMS, and geolocation channels to highly targeted audiences. You will build marketing comms within the CRM team, plotting activity against targeted audiences to ensure a comprehensive contact plan is adhered to that optimises database engagement and achieves commercial targets.

Key Responsibilities:

Plan, build and deploy automated cross-channel communications, campaigns and programs.
Constant experimentation through A/B testing to elevate CRM marketing performance
Preparing, analysing, and presenting regular updates, campaign reports and post-campaign performance results
Key stakeholder in meetings with marketing and other stakeholders to create and implement test strategies, including A/B testing that optimises performance of new & existing campaign.
Deliver the cross-channel campaign and communication strategy to build fan engagement, retention, and drive commercial revenue.
Utilise marketing automation tools to develop transactional, promotional, and informational campaign strategies that optimise lifetime value.
Support in the capture of data throughout fan journeys that will help you to better ‘know your fan’ and enable you to deliver highly relevant marketing communications.
Execute test and learn plans and suggest new hypothesises, collate findings and feedback into an actionable format for future development and activations.
Track activity against KPIs (both channel specific and monetary eg GA), and present findings on a regular basis, including suggestions for campaigns improvements, opportunities, and optimisations.
Code responsive emails for various promotional, lifecycle, and transactional campaigns using the latest HTML and CSS email oriented best practices.
Utilise 3rd party platforms and technologies (i.e., Moveable Ink) for personalization, live optimisation, and advanced campaign testing.
Be part of an innovative team that is passionate about creating exceptional fan experiences.
Ad hoc travel to our Warehouse & Training Centre, both in Enfield, may be required. Due to the nature of the industry, some out of hours working, including weekends, may be required from time to time.


Personal Attributes:

Thinks ahead, generates innovative ideas
Values & respects others, builds relationships, collaborates
Gets things done, delivers to highest of standards, takes responsibility
Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution.
The ability to measure against set objectives and KPI's and produce reports based on findings.
You are intellectually curious, think customer first, are comfortable with ambiguity, are action-oriented, and self-motivated.
A proactive self-starter with an ambitious spirit, able to work at pace, independently and collaboratively as required.
Good organisational and planning skills (must be able to prioritise workload, especially during busy periods).
Strong analytical and problem-solving skills with a keen eye for detail.
Good copywriting skills, with strong attention to detail
Well-organised logical and efficient; process-driven with good time management skills.
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.

Skills & Experience:

Previous experience in email and/or mobile marketing is essential
Experience in a D2C start-up or scale-up e-commerce, subscription, or high growth business.
Experience with A/B and multivariate testing methodologies and execution.
Proven experience leveraging performance and audience data to inform successful marketing campaigns.
Deep understanding of how to create email, push, in-app, SMS, and geolocation campaigns.
Experience with a business or campaign management tool
Experience building, deploying, and analysing lifecycle marketing campaigns through CRM software
Comfortable working in Excel and creating campaign reports.
Knowledge in email HTML, CSS and AMP.
Working knowledge and understanding of media queries and email scripting languages such as Liquid template language.
Strong understanding of ESP and journey orchestration tools; Dotdigital, Airship, Iterable, Braze, etc.
Experience with Movable Ink or similar personalisation tool preferred
Experience with customer data platforms, mobile marketing platforms, and product analytics desirable.
Experience creating responsive, adaptive, and fluid/hybrid emails.
Ability to identify better ways of working at scale through building new mechanisms and processes.
An innovative digital marketer, able to seek out new ways of driving engaging digital communications.
Strong ability to layer creative thinking over functional / data led strategy and optimisation.
Highly creative in building and delivering cross channel digital campaigns.
Ability to analyse large volumes of complex, automated campaigns, knowing what to measure and how to infer actionable insights.

Safeguarding is fundamental to the success in all that we do. Successful candidates are subject to an enhanced DBS check with child’s barred list.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, ethnic and national origins, religion or belief, or sexual orientation.

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