top of page


Bolton Wanderers in the Community

Bolton Wanderers in the Community

Marketing & Communications Manager


posting Date

role Type



Jan 27, 2024


We are a growing sport-for-development charity based in Bolton that offers employees the opportunity to deliver life-changing work alongside colleagues who share a mutual passion for improving people’s lives. We are looking for passionate and motivated staff to help us to achieve our vision of ‘A Connected Bolton Without Disadvantage’.
Our mission is to use the power of Bolton Wanderers Football Club (BWFC) to inspire, support and deliver positive change. Through intervention, prevention and targeted engagement we create sustainable pathways that transform lives. By working together we connect people, enabling communities to thrive and succeed.
We continue to be an innovative and forward-thinking charity that works in partnership with local, regional and national organisations to achieve the greatest outcomes for our beneficiaries.
We now have an exciting new role within the charity for a passionate individual to join us as our Marketing and Communications Manager.
The overall aim of the role is to successfully plan, develop and implement the charity’s marketing and communications strategy, supporting the execution of BWitC’s strategic goals.
The pay range we are offering is £28,000 - £34,999, on an initial 2-year fixed term contract, extended subject to future funding.
Location: Bolton Wanderers in the Community (BWitC) is based at the Toughsheet Community Stadium, the home of BWFC. Situated in the heart of the North West we are commutable from Manchester, Preston and Liverpool with access to strong public transport and motorway links.
Why Should You Apply?• Work for a forward thinking, progressive charity that makes a positive impact on people’s lives. • Great benefits including two BWFC season tickets, health and pension package, opportunities for paid overtime, a commitment to CPD opportunities for staff, complimentary gym membership andfree staff parking onsite. • We are committed to ensuring that staff have a strong work-life balance. Staff have the ability to blend their approach to home and office working, with BWitC priding itself on its flexibility. It is expected the role will involve a minimum of 4 days based in the office.
An application pack can be downloaded from our website. Please complete the application form, stating how you meet the person specification and email the return to Jonathan Mills by Monday 12th February 9am: —
For an informal discussion on the role or for more information please call 01204 673790.
Responsible to: Head of CommunityResponsible for: Media and Communications OfficerBudget Responsibilities: Marketing Budget
Main duties and responsibilities: The overall aim of the role is to successfully plan, develop and implement the charity’s marketing and communications strategy, supporting the execution of BWitC’s strategic goals. Other responsibilities include:• Maintain and update BWitC’s official website, including writing and sharing regular news stories.• Using sound knowledge of different social media channels, manage daily output and content generation across multiple accounts. • To develop and implement a new CRM system to deliver email marketing to key stakeholders. • Deliver all offline marketing for the charity eg flyers, posters, reports. • Write content and meet all deadlines for the community pages within BWFC match day programme. • Work closely with the Media and Communications Officer, managing workload, delegating work and ensuring effective performance. • Establish a close working relationship with key colleagues including programme leads and BWitC’s fundraising team and the Charity’s trading subsidiary, Wanderers Sport in the Community to successfully market community projects, communicate impact and maximise commercial opportunities with key stakeholders.• Establish a close working relationship with Bolton Wanderers’ media, marketing and communications team to maximise opportunities to raise awareness and promote the work of BWitC. • Manage relationships with external BWitC’s marketing partners. • Work and develop positive relationships with local press and media to promote and share the work of BWitC, including producing press releases to be shared with local and regional media.• Work closely with the Head of Community in producing BWitC’s annual Impact Report.• Conduct market research to identify trends and customer preferences.• Analyse marketing data and metrics to measure the success of campaigns and adjust strategies accordingly.• To establish an internal communications plan.• Produce a quarterly marketing report for presentation to trustees. • Attend any relevant BWitC events and BWFC match day activity that has a community element or theme.• To continuously improve how BWitC communicates with all stakeholders. • Adhere to all safeguarding policies and procedures.• To be an ambassador of BWitC by supporting us in creating a connected Bolton without disadvantage offering excellent customer service at all times and upholding the professional image of BWFC and BWitC.• To perform other duties as required, which are considered relevant to the objectives of BWitC. 
ESSENTIAL CRITERIAQualifications:• A degree or equivalent experience in marketing, communications or other appropriate area.• A Levels, NVQs, GCSEs, BTECs or equivalent experience within the industry.
Ability and Skills:• Excellent social media, digital marketing skills, including outstanding copywriting and proofreading abilities.• Excellent verbal and written communication and interpersonal skills.• Excellent organisation, planning and record keeping skills.• IT skills and a knowledge of Microsoft Office programmes.• The ability to work individually or as part of a team.
Experience• An experienced marketing or communications professional in particular within non-profit sectors, including knowledge and understanding of marketing and communication techniques, both on and offline.• Experience of working with local and regional press agencies.
Special Attributes• A knowledge of different social media platforms and how to best utilise these.• A passion for innovation, forward-thinking and the drive to continually improve the way things are done.• A career focused individual, who is ambitious with commercial awareness.• A sound understanding of managing internal and external brand identities, partnerships marketing and marketing/advertising codes of practice and new GDPR data requirements.• You will be able to demonstrate knowledge of people management.• An understanding of safeguarding policies and procedures.• Possess a full and clean driving license with access to a suitable vehicle with business insurance cover.• A flexible attitude to working and willing to work evenings and weekends when required.• Commitment to development and willingness to undertake training where necessary.• Commitment to Bolton Wanderers in the Community’s vision, mission, values and behaviours.• An understanding of equality, diversity and inclusion policies and practice.
DESIRABLE CRITERIA• Have experience of working within the charity sector.• Have experience of working within the football club community organisations/charities sector. 
Bolton Wanderers in the Community is an Equal Opportunities Employer and recognises the importance of safeguarding children and vulnerable adults in our workplace.
This post will be subject to an enhanced DBS Disclosure and two acceptable references.
Additional Benefits• A supply of BWFC kit.• Mileage allowance.• 2 x BWFC season tickets (subject to passing probation period).• Access to UK Healthcare health cash plan (subject to passing probation period).• Pension contribution matched up to 5% (subject to probation period).• Complimentary gym membership at Bolton Arena. (Subject to passing probation period).

Apply Here:

Organisation Link

Send Details to:

bottom of page