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Orlando City Soccer Club

Orlando City Soccer Club

Manager, Orlando Pride Marketing & Fan Engagement


Role Type



Posting Date

Jan 13, 2023

Role description

Title:  Manager, Orlando Pride Marketing & Fan EngagementDepartment: MarketingReports to: VP, MarketingFLSA: Full-Time Salary; ExemptWHAT SETS YOU APARTThe Manager, Orlando Pride Marketing & Fan Engagement will play a central role in setting marketing strategy, developing engaging experiences and staging unique events that grow the Orlando Pride brand, bring our community together, create lasting memories for our fans and fuel a passion for soccer across Central Florida. The person in this position will be a champion for the Orlando Pride and women’s soccer - internally and externally. Responsibilities will include working with internal stakeholders to plan and execute marketing strategy, stage first-class Club events, create engaging grassroots experiences, manage the grassroots marketing team, oversee the fan zone experience on matchdays, and more. We seek someone with a passion for women’s sports, a strong marketing, community engagement and event management background, and superb interpersonal and organizational skills.ESSENTIAL DUTIES AND RESPONSIBILITIES:Work with the VP of Marketing and Integrated Marketing Manager to plan and execute overall marketing strategy for the Orlando Pride with the goal of surpassing ticket sales and attendance targets.Responsible for grassroots marketing and promotional plans aimed at increasing Club relevance, awareness, and fan engagement, as well as driving data collection to meet lead generation goals.Oversee the Club’s fan zone experience (Mane Street and Mane Street Tailgate), being the primary POC for Pride matches, working closely with the Corporate Partnership team to create a unique, entertaining, and interactive part of our fan’s match day experience.Responsible for ideating, developing and managing Orlando Pride events, including the Kickoff to Soccer event series, Jersey Launch events, etc.Growth and management of the Orlando Pride Pub Program, including identifying and recruiting new Pub Partners, managing Pride watch parties, and fulfilling Pub Partnerships.Actively seek marketing partnerships and trade agreements that support the overall marketing strategy and extend the Orlando Pride’s brand in the region.Manage Team City (the Club’s grass roots marketing team) including recruiting, team development, scheduling,and payroll, while working with the Orlando City Marketing & Fan Engagement Manager to coordinate event identification, appearance planning, and lead generation strategies.Be an ambassador for  Orlando Pride, attending community and networking events with the goal of creating increased awareness and affinity for the Pride and women’s soccer.In partnership with the Orlando City Marketing & Fan Engagement Manager, be responsible for inventory, storage and maintenance of marketing assets (promotional items, vehicles, tents, inflatables, etc.).Work with internal departments (Ticketing, Member Services, Corporate Partnerships, etc.) in fulfilling marketing needs related to community initiatives, grassroots marketing and events, while ensuring alignment on year-long promotional calendar.Accountable for creation and oversight of budgets, forecasting, and invoice submission associated withresponsibilities above.Assist in various roles for Orlando City match days, Orlando City events and Stadium events as needed.Other duties as assigned.QUALIFICATIONSBachelor’s degree in marketing or a related field preferred.Minimum of 4 years of relevant experience in marketing, with a strong concentration in live events andgrassroots/field marketing.Exceptional creative abilities; looking to push the envelope and develop and implement fresh ideas.Strong time-management and organization skills, with the ability to handle multiple tasks in a fast-pacedprofessional environment, work under fluid deadlines and complete tasks in a timely and efficient manner.Ability to operate within a budget and project/forecast marketing program costs based on industry and historical data.Knowledge and experience of/in grassroots marketing and live events.Familiarity with event trends and technology, sports and popular culture.Bilingual (English and Spanish/Portuguese) fluency a plus.Able to work game nights, weekends and non-traditional hours, in non-traditional settings, within a teamatmosphere.Ability to foster relationships and build partnerships with vendors, Club partners, and third parties.Positive attitude and strong work ethic a must. Must have a “team-first” mentality with an eagerness to learn.About Orlando City and Orlando Pride:With two major professional teams, Orlando City and Orlando Pride, the Orlando City Soccer Club (OCSC)has established itself as one of the preeminent Clubs in professional soccer. Orlando City joined Major League Soccer (MLS) as the league's 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015. In 2019, Orlando City re- launched Orlando City B (OCB) to bridge the gap between its successful youth development academy and the First Team.The Orlando Pride, OCSC’s National Women’s Soccer League franchise, began play in 2016 – bringingprofessional women’s soccer to Orlando for the first time.Orlando City and Orlando Pride play at Exploria Stadium, a 25,500-seat soccer-specific stadium built in 2017 and located in the heart of Downtown Orlando.With a footprint across the central Florida region and a roster comprised of international and home-growntalent, Orlando City and Orlando Pride boasts global relevance through its assemblage of world-classathletes.For more information, visit or are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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