Girls United FC

Girls United FC

London Marketing Lead


Role Type



Posting Date

Nov 2, 2022

Role description

We are Girls United: an international social enterprise that stands for a world with a level playing field, on and off the pitch. We establish grassroots football programmes for girls and use football as a tool to empower individuals.

Being part of the Girls United team means believing in the cause and being invested in the progress of the organisation. Founded on values of equality, inclusion and empowerment, the organisation is a space for innovation, action and growth with positive social impact at its roots. We are undertaking a series of exciting new projects in the fastest growing sports industry globally. Joining the team is an opportunity to do meaningful work that is changing lives, within a supportive organisational environment.

Hours: 25-40 per week

Salary: £14,400 - £28,000 annual

Contract: Fixed term, full-time / part-time, 1 yr renewable with 3 month probationary period

Reports to: London Manager

Location: London - offices based in 3Space, International House, Brixton, SW9 7QD

Description: Girls United are looking for a London Marketing Lead (depending on experiences and responsibilities) to manage the marketing and communications of our programmes and activities in London. The role requires a person who can be embedded and proactive on all the field marketing aspects that help us grow our impact with beneficiaries, represent the diversity of voices we work with and build our London community.

Roles & Responsibilities:

Field marketing and programme promotion:

Lead the promotion of programmes and recruitment of participants and workforce (including players and coaches) with strategic campaigns that reach existing and new audiences.
Work with London Manager, Programme Leads and coaches to identify marketing and communication needs of the organisation, from promotion to storytelling.
Identify opportunities within the local community to build partnerships that create impact and help increase attendance at sessions.
Drive creation of marketing assets, learning resources and programme support material in collaboration with London team (eg. leaflets, posters, match booklets, player profiles).
Liaise with Global Marketing Manager to contribute to the Girls United brand and to create a cohesive voice.

Programme communication and community engagement:

Supporting the wider London team with strategies and execution of updates, announcements and general communications relevant to our community.
Manage and organise additional activities that support storytelling, partnership building and offer empowering experiences to our beneficiaries (eg. hosting media at sessions, trips to stadiums, participation in relevant London events).
Utilising and updating communication platforms such as emails, newsletters and our website with information on London activities.
Drafting and publishing engaging stories of players and coaches that showcase their journeys and give our community a voice.
Supporting Global Marketing Manager to engage the London community in unique experiences and opportunities from global partnership (eg. engagement with professional football, stadium visits).

Social media:

Working with Global Marketing Manager to establish and deliver social media strategy ensuring consistent growth across the board and representation of our London community in our channels.
Planning, scheduling and posting London content on Girls United instagram, facebook, twitter, tiktok, linkedin and youtube channels.
Monitoring direct messages received and tags from partner accounts.
Supporting the collection of analytics and reporting on data with a quarterly deck.
Identifying opportunities, trends and potential partners on social media channels to support storytelling of the London community.

Additional storytelling and brand building:

Arranging content capture at sessions and creation of audio-visual assets to be used in a range of materials (graphics, promotional materials, social media posts, testimonial videos).
Helping in identifying press and other marketing opportunities to increase visibility of Club London.

Qualities and Qualifications – Essential (E) / Desirable (D)


Minimum of 2 years experience in field marketing and communications (E)
Competent understanding of building and executing marketing campaigns (E)
Experience working in youth sector, social impact and/or not-for-profit sector (D)
Experience working in grassroots football and/or community sports (D)
Hard Skills:

Graphic design capabilities at a beginner level – Adobe Photoshop, Premier Pro, Illustrator, InDesign (E)
Able to use communication and project management platforms – Trello, Slack, G-Suite (E)
Facility for writing content and using digital marketing tools – Mailchimp, Hootsuite, Later (E)
Life Skills:

Communications skills: Ability to build content and deliver messaging that is purposeful and engaging; comfortable writing copy, press releases and designing interviews; and able to communicate with a range of stakeholders from beneficiaries to corporate partners.
Listening and integration skills: Capacity to understand the context and listen to the needs and voices of our community in order to represent them accurately and build genuine and meaningful messages that align with our organisational values.
Organisational skills: Proactive individual capable of working independently, managing fast-paced deadlines and competent in juggling a broad range of work streams whilst maintaining attention to detail.
Growth Mindset: Motivated to have an impact within the organisation and with our communities; comfortable with stepping outside of their comfort zone; and willing to learn and adapt.
Strategic decision-making: Excellent at analysing and understanding processes in order to determine priorities and comfortable making goal-oriented decisions.

How to apply: Please send a CV and cover letter to

The deadline will be 20th November 2022.

The cover letter should include the following.

Brief description of relevant experience, training, qualification
Overview of your values and qualities aligned to our job description
Motivation for applying to role and to organisation
Maximum of 2 pages
CV should be easy to read and concise

Application Process:

Submit CV and cover letter.
A 45-60 minute virtual interview with the London Manager, Global Marketing and Communications Manager, and/or London Programme Lead. Potentially 25th and 28th November.
Practical / Brief based interview, which will consist of a pre-set task to demonstrate skills sets and experience aligned to a Girls United programme and organisation values. Potentially 8th and 9th December.
Final conversation to address any remaining questions and ensure the compatibility of the candidate with the organisation.

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