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Nottingham Forest FC

Nottingham Forest FC

Head of Partnerships


posting Date

role Type



Oct 22, 2023


Salary: Competitive please state your expectations on applicationHours: Full Time, 37.5 hours per week, plus home match days.Location: The City Ground, Nottingham, NG2 5FJ
We have an exciting opportunity for an experienced, enthusiastic and hardworking Head of Partnerships to join our business and perform a key role within Nottingham Forest Football Club.
Within the role of the Head of Partnerships, you will lead the partnerships sales process, drive the acquisition of commercial partners and ensure commercial growth for the Club, overseeing the day-to-day management of the relationship with the club’s current partners. Also, to lead, develop and grow the partnership team.
This is a great opportunity to join NFFC at an exciting time and be part of a successful Club that is passionate about its people.
Employee benefits: Opportunity to access tickets for events at The City Ground. Employee Assistance Programme. Access to high street and gym discounts. Discount within our Club shop. Free on-site parking.
Key Tasks and Responsibilities: Working with the CCO to develop and drive an ambitious partnerships sales strategy and sponsorship hierarchy. From end-to-end, manage the club’s sales process when securing new major partners. Proactively prospect and nurture relationships with contacts across a range of potential partners. Successfully pitch and negotiate with high level stakeholders when bringing new commercial partners on board. Maximise and evolve existing commercial opportunities and explore where new possible assets could be commercialised. Demonstrate excellent customer relationship management with current partnership contacts to impact retention and satisfaction. Lead, develop and grow the partnership team. Work closely with the legal and finance teams during partner onboarding. Work closely with the marketing team to create bespoke partnership proposals and sales tools. Successfully pitch and negotiate long term partnerships for the club. Work with the Partnership Activation Manager to ensure partnership rights are successfully delivered and exceeded where possible. Lead on contract renewal negotiations. Host VIPs and potential partners at club events. Provide regular internal updates on sales pipeline and partnership delivery. Proactively monitor the financial budget and provide regular Board reporting.
Skills, Knowledge, and Experience:Essential: Solid experience of full end-to-end development of commercial partnerships, ideally within the sporting industry. Proven track record of nurturing commercial growth and delivering tangible business value through partnerships. Strong relationship management skills. Exceptional negotiation skills with solid commercial acumen. A genuine enthusiasm for sports marketing and brand promotion. Excellent communication skills, especially in the development and delivery of sales presentations. Adept at data analysis and communicating data in clear report writing. A self-starting work ethic, with the ability to continuously innovate and collaborate. A natural leader of people and experience in growing a thriving team.

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