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Leicester City FC

Leicester City FC

Head of Fan Engagement


posting Date

role Type



Nov 16, 2023


Head of Fan Engagement

About The Role

Following a departmental restructure, LCFC have an exciting new opportunity for a customer-centric and strategic individual to drive forward the Club’s growth within the supporter experience space.

The successful candidate will be responsible for the delivery of the Club’s engagement strategy as well as developing a supporter-centred culture while ensuring regulatory compliance. They will lead a multi-disciplined and experienced team who shape and influence the LCFC fan experience, reflecting the Club’s values, identity, and ambition throughout.

The Head of Fan Engagement will also play a key role in the development of the Club’s events programme, inspiring and engaging existing supporters and new audiences alike.

Who We’re Looking For

The ideal candidate will:

Be a customer-centric leader, with proven capability in delivering high levels of stakeholder engagement and satisfaction in a range of complex organisations and where customers are not all “online”
Demonstrate experience in strategic thinking and developing organisational strategy involving the cooperation and buy-in of multiple stakeholders/ departments
Have experience in project management in large scale customer orientated environments
Have experience in mass customer operations (ideally gained in sport or entertainment, however applications from candidates in other industry sectors would be welcome and encouraged)
Have high levels of curiosity, be able to challenge the status quo and demonstrate tangible improvements as a result of this
Have the ability to visualise the fan/supporter experience, understand their requirements and develop processes to ensure these are met
Be expected to have or develop a deep and detailed understanding of Leicester City fan culture, the football supporter landscape and all compliance matters relative to supporter engagement
Have experience in the development of focus groups and the ideation, planning and/or delivery of large-scale events

About The Club

Knowing some of the history of Leicester City Football Club helps you appreciate the sense of community, spirit, and family for which the Foxes are renowned for.

Formed in 1884, the Club was promoted to the Premier League in 2014 when the Foxes returned to the top tier as the Championship title-winners. In 2016, Leicester City became Premier League champions. This remarkable achievement qualified them for the UEFA Champions League for the first time in the Club’s history, and they subsequently reached the quarter-finals.

Under the stewardship of King Power and the Club’s CEO Susan Whelan, Leicester City Football Club is deeply committed to the local community and its supporters and continually strives to ensure that every point of engagement with fans is truly world class including the experience on matchdays. Investment in the Club continues, with the opening of a new 180-acre training ground in north Leicester due this summer.

Ultimately, the Club’s vision is as exciting as it is simple: we believe that together, it’s possible. We value and respect individual difference and recognise that the diversity of our staff contributes to our success off the pitch. Our inclusive culture and approach is supported by our Stonewall Diversity Champions partnership, our Time to Change pledge and our status as a Disability Confident employer.

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