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Brentford FC

Brentford FC

Fundraising and Partnerships Manager


posting Date

role Type



Feb 12, 2024


Job Title: Fundraising and Partnerships Manager

Department: Partnerships and Fundraising

Reports to: Head of Marketing and Partnerships

Salary: 32k-35k

Brentford FCCST is looking for a Fundraising and Partnerships Manager to be a driving force in our journey of community impact.

About Us:

With a rich history spanning three decades, Brentford FC Community Sports Trust is a pioneering organisation dedicated to using the power of sport to educate, motivate, and inspire individuals from all walks of life. We have proudly earned the 'Football League Community Club of the Year' award four times. As we anticipate significant expansion in the coming years, this role presents a unique opportunity to be a part of our growth following key partnerships and our relocation to purpose-built premises adjacent to the new Brentford FC stadium.

The Role

As our Fundraising and Partnership Manager, you will be at the forefront of delivering successful fundraising campaigns, driving growth, and fostering innovation through existing and new corporate partnerships. Collaborating with internal and external partners, you'll manage initiatives such as the Lucky Hive Lottery, Kit Sponsors, and Fundraising Events. Your strategic thinking will shape the future of fundraising at Brentford FC Community Sports Trust.

The postholder will have experience of delivering a variety of fundraising campaigns, delivering against targets. You will be able to communicate effectively with a wide range of audiences, including stakeholders and partners.

This is a great role for someone who wants to develop or grow their experience within the charity sector and be part of an organisation that uses the power of sport to educate, motivate and inspire people from all walks of life.

Brentford FC Community Sports Trust

With community work spanning three decades, Brentford FC Community Sports Trust has established itself as a pioneering organisation for the local community. It uses the power of sport to educate, motivate and inspire people from all walks of life.

Working in partnership with Brentford FC, the Trust offers a portfolio of programmes in education, health, sports participation and community engagement. The Trust has won the ‘Football League Community Club of the Year’ award four times and now employs more than 100 members of staff. The Trust is forecasting further significant expansion over the next two years following its appointment as a key partner in the redevelopment of Gunnersbury Park [as a sports hub], and its move to new, larger, purpose-built premises directly adjacent to the new Brentford FC 17,500 capacity stadium near Kew Bridge in 2021.

Our Inclusion Statement

Brentford FCCST is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.

Safeguarding Statement

Brentford FCCST is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.

General Trust Accountabilities

To ensure compliance with all relevant policies, including safeguarding, health and safety and safeguarding policies
To ensure compliance with the Club’s Code of Conduct.
To ensure compliance with all relevant legal, regulatory, ethical and social requirements
To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC Community Sports Trust
To keep confidential any information gained regarding the Trust and its personnel
To maintain a flexible approach to work at all times

Main Purpose of Job

The Fundraising and Campaigns Manager will deliver and run the successful fundraising campaigns, delivering against targets to grow our income and innovation in this area, matching levels of ambition across the whole department and organisation.

Identifying fundraising opportunities via existing and new corporate partnerships, including delivering efficient account management across all established partnerships, and will play an active role in driving marketing campaigns across the organisation.

Collaborate with Brentford FC Commercial and Marketing departments to maximise opportunities.


Manage Fundraising Initiatives:

Manage and review the current portfolio of successful and long-running campaigns (Lucky Hive Lottery, Kit Sponsors, Fundraising Events), as well as trends in unsolicited, online and front-of-house donations, considering strategically the future direction of fundraising campaigns at the Brentford FC Community Sports Trust.
Maintain and improve the ROI of fundraising campaigns and initiatives.
Produce regular management reports for the Head of Marketing and Partnerships and the Business Development Sub-group.
Produce strong targeted copy and innovative approaches for campaign materials.
Manage relationships with suppliers, both internal and external, including creative support, print and design, ensuring the most cost-effective approaches for campaigns.
Drive the set priorities and targets set at the Trust's Partnerships and Fundraising strategy.

Campaigns Management – Marketing and Communications:

Develop engaging content and innovative marketing campaigns to drive fundraising objectives.
Coordinate the Trust’s Campaign calendar and work directly with the Marketing Manager to deliver results driven Marketing Campaigns
Collaborate with the Trust's Marketing and Communications department to execute successful campaigns and maximise Brentford FC Player Appearances to drive results.

Partnerships and account management:

Account management responsibility across corporate partnerships
Support the development of new corporate partnerships to drive unrestricted income targets.
Collaborate with the Brentford FC commercial department to maximise Fundraising opportunities and further connect with corporate partners/sponsors.


Collaborate with other team members and departments to create a cohesive approach to safeguarding.
Participate in training sessions related to safeguarding and emergency response.
Report any safeguarding concerns promptly to the appropriate authorities or designated personnel.

Key Internal Relationships

Trust’s Marketing and Communications department.
BFC Commercial and Marketing Departments.
Work closely with colleagues across all Trust’s departments to ensure that fundraising campaign are delivered as cost-effectively as possible, on brand and in line with the Trust’s priorities/areas of need.
Attend cross-organisational meetings as required, making the case for fundraising campaigns.

Key External Relationships

CFP – Lucky Hive Lottery
Partners and fundraisers

The Selection Criteria Essential

Experience of running direct mail, email and mobile campaigns
Experience of running lotteries or draws for fundraising
Outstanding written communication skills, including the ability to tailor communications for different audiences and media whilst maintaining consistent tone and messaging
A demonstrable track record in setting and meeting income targets
Experience using Project Management systems such as Monday, Salesforce or other systems.
Strong understanding of social media and its potential use within fundraising
Outstanding written communication skills, including the ability to tailor communications for different audiences and media whilst maintaining consistent tone and messaging
Strong attention to detail and proofreading skills


Managed marketing/social media campaigns
Direct involvement in creative concept development
Led or supported fundraising events/initiatives project plans.
Cross-organisational collaboration.

Personal Qualities:

Creative and entrepreneurial approach to fundraising and partnership building.
Experience managing and servicing corporate partners, fundraisers and donors.
Excellent written and verbal communication skills.
Highly self-motivated and a willingness to adapt and learn new skills.
Well-organised and have the ability to plan and deliver on defined targets and tight deadlines.

The Appointment

Annual salary will be £32,000 to £35,000 per annum, depending on experience.

To Apply

The closing date for applications is 16th February 2024.

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