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MK Dons

MK Dons

Fan Engagement Officer


Role Type



Posting Date

Aug 29, 2023

Role description

Job purpose: The role will engage with Milton Keynes communities to raise awareness of MK Dons Men and Womens teams, involve them in match day experiences through involvement in MK Dons SET activities. The worker will manage all aspects of Match Day experience for community groups and organisations attending matches, and work with commercial and Club partners to engage new fans in MK Dons SET and MK Dons FC activities.
The expectation will be that the role increases community participation in matchdays, club and charity activities so the role will require daytime, evening, and weekend work as a norm full time.
Key Tasks To plan and coordinate all match day activities including Ball Retrieval team, Mascots, Young Don Zone, Mascot Experience and half-time activities for Men and Womens teams. This will require close working with Commercial, Marketing and MK Dons SET teams to ensure good communication and integration of business needs. To invite and liaise with community organisations on matchday and provide a programme which inspires them to return to future games; linking with Stadium MK organisations to ensure high quality offer. To plan and deliver regular Family Fun Days at Stadium MK in conjunction with Stadium MK to increase participation and high-quality experience minimum of 4 times a year. To work with Schools Manager to develop partnerships with School to create a calendar of school engagement in MK Dons SET and MK Dons events and activities. Liaison with MK Dons SET teams to coordinate community engagement and increase participation in match day and MK Dons SET events. To coordinate participate in matchday planning meetings To coordinate a calendar of player engagements in MK Dons SET activities annually. To carryout reporting linked to community engagement numbers and impact for MK Dons SET. To upload engagement data to MK Dons SET and Commercial data capture systems for reporting purposes and to determine the impact of work undertaken. To carry out administrative duties as necessary e.g. maintain accurate attendance registers; carry out risk assessments, monitor evaluate assessment of events and activities in line with responsibilities
Role Competencies:
Planning Timescales: Excellent planning required to create a community calendar of engagement to build fan base for MK Dons Men and Womens teams Planned liaison meetings with Stadium MK departments to ensure synergy of requirements and clear communication process. Willingness to work evenings, weekends and participate in training events when required.
Decision Making: Creation of matchday experience programme for new and existing fans within budget and to achieve high impact To maintain good standards across the workforce to ensure the highest quality delivery, governance processes are maintained and reviewed regularly
Impact Influence: To increase participation in MK Dons SET and MK Dons events on matchdays, contributing to the development of the fan base and experience. Work with the Schools Manager and MK Dons SET teams to engage communities to attend and take part regularly in events and activities. To report the impact of the work undertaken to include increase in community numbers attending games, events and activities, fan experience and support MK Dons SET CEO with sharing with Sponsors and Friends of the Trust. To undertake every opportunity to promote a positive image of MK Dons, Stadium MK and Milton Keynes Dons Sport and Education Trust To positively promote the Trust Equal Opportunities policy and core values in all aspects of the post responsibilities and duties. To perform other duties as required which are considered relevant to the post and to the objectives of the Milton Keynes Dons Sport and Education Trust.
Skill Level: Excellent interpersonal skills Good communication skills, both verbal and written Experience of coordinating and developing community engagement for large events Ability to develop and implement high quality, varied and creative events focusing on a community engagement and fan development which is ethical and applies safeguarding and equality principles at all times. Experience of working within a major sports organisation building and growing fan experience Experience of project management Ability to work to deadlines often under pressure. Experience of leading and coordinating staff and volunteers An ability to keep and maintain good impactful records. An ability to demonstrate good administrative skills. Ability to set and work towards achieving targets Knowledge and understanding of child protection issues including holding a current FA Safeguarding Children Workshop certificate. Experience of understanding and working towards a business plan and budget Access to own transport or ability to get to venues across Milton Keynes without support.
Communication: Maintain good open communication with internal Stadium MK departments, MK Dons SET staff, Schools and VSCE organisations to ensure the best possible relationship. To ensure that the safety of participants, volunteers and staff is always prioritised.
Budget Management: To be able to work to a business plan and budget to hit targets and deadlines.
Lead Develop: To develop Fan engagement activities from scratch to increase participation numbers. To be committed to continuous professional development relevant to the post and personal training needs supporting future career advancement.
Essential Desirable Job Criteria: Excellent communication skills both verbally and written, being able to create impactful media and reporting to inspire participation (E) Experience of creating and managing high quality activities and events with major events environment (E) Clear planning process to ensure projects and programmes are delivered within timeframe for cross organisation activities and events (E) Clear understanding of how to maximise engagement with community individuals and organisations and ability to retain participation over sustained period (E) Experience of fan engagement within Major Sporting environment (D) Ability to work in a team environment across departments with differing priorities (E) Excellent understanding of how to create impactful events while maintaining high standards of safeguarding, and equality, diversity, and inclusion (E) Experience with spreadsheets and databases to create reports for MK Dons SET CEO and Board (E)
The successful candidate will be required to complete an enhanced DBS check.

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