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The Football Association

The Football Association

England Player Relations Lead


Role Type



Posting Date

Apr 28, 2023

Role description

About the job
The Football Association have an exciting opportunity for a Player Relations Lead working with our England Senior Men's players.

Protect and grow The FA's commercial and marketing interests and ensure The FA builds and maintains excellent relationships with the England Senior Men's and Women's Teams. Driving robust and innovative delivery of The FA's Commercial, Media and Marketing strategy.

About The Team

Working within our broader commercial team who across all levels of the game, from grassroots right up to the England team, find and work with the right commercial partners to help fund the game. We sell our broadcast rights, engage sponsors and manage the retail parts of our business and the tours of Wembley Stadium so we can maximise the FA's revenue, both at home and internationally.

What will you be doing?

Player Management & Activity
Maintain and develop The FA's relationship with the England Senior Men's players, their representatives, and families.
Ensure consistency, alignment and high standards with the senior men's and women's teams across commercial and marketing usage, ‘Friends & Family' support, out-of-camp engagement, reporting and financing
Proactively communicate on FA commercial and marketing requirements
Represent players in commercial and marketing planning to align activity and ensure player support
Manage scheduling and approvals with players and their representatives
Manage communications with player representatives to ensure both parties commercial agreements are respected
To provide a safe and practical travel programme for the players' friends & family that offers the best available accommodation options and ensures the group have an enjoyable experience whilst supporting the team on their journey through each major tournament finals.

England Senior Men's Team
Act as the conduit between The FA and the players.
Represent commercial/marketing in the MDT (multi-disciplinary team) performance meetings for the England Men's Team ahead of each international camp and major tournament finals.
Continue to oversee all the England Senior Men's Player, Manager and technical staff commercial/marketing obligations.

Commercial Responsibilities
Liaise with commercial, marketing and Club Wembley to plan and deliver appearances including approvals
Support The FA in the delivery of Commercial Partnerships, managing player access and adding value to partners marketing plans
Work collaboratively with the Sales team to offer insights for commercial opportunities, potential new partners and to align activity and ensure player support
Work closely with the Technical Team (Technical director, manager, coaching, physical performance) at St. George's Park to capitalise on commercial and performance opportunities for existing & potential partners.
Leverage relationships, knowledge & processes with the commercial and marketing team to explore and consider new markets (sponsorship, licensing & digital media) for commercial growth with the ultimate objective, to increase revenue to support growth and participation across all formats in grass roots football.
Support Commercial Director and FA organization on players committee contractual matters, including implementation of new contracts, relationships with PFA, etc.
Support the communications team to deliver media commitments across key dates: England media day, press conferences and post-match interviews.

Former-England Players (Legends)
Manage the relationships to deliver against commercial, marketing and wider FA requirements for Legends
Seek new Legends to support commercial, marketing and Club Wembley.
Develop a new fee structure to reflect the market and to ensure partners receive ‘value'
Executes additional tasks as required in order to meet FA Group changing priorities.
Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Essential for the role:
Existing relationships with professional athletes. Football preferred.
Strong communication and people skills.
Experience operating in a team environment
Strong commercial focus, flexible and target driven.
Experience of negotiating and concluding deals.

Beneficial to have:
Educated to degree level or equivalent.
Experience of working in a commercial role in the sports industry.
A good understanding of the sports marketplace particularly football.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, in order to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
Free, nutritious lunches, at Wembley Stadium and St. George's Park.
Free private medical cover.
A contributory pension scheme.
An additional Thank You days leave, volunteering days as well as 25 days annual leave.
A hybrid working model offering flexibility on where you work.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Vitality Women's FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of either Wembley Stadium, St. George's Park or our Processing Centre, unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

A Game For All outlines three key strategic commitments – Lead the Change, Be the Change, and Inspire the Change – which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

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