U.S. Soccer Federation

U.S. Soccer Federation

Director of Public Relations


Role Type



Posting Date

May 10, 2022

Role description

The Opportunity:

We are U.S. Soccer and we are the future of sport in the United States. Our mission is to make soccer a preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We are seeking motivated, passionate, skillful people who can think, create and work on a team.
U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.

Primary Duties and Responsibilities:

Provide leadership on media relations and external outreach, including developing, planning and strategic oversight. The Director of Public Relations will proactively develop and implement strategic plans to generate positive publicity about U.S. Soccer and its overall mission and objectives. The person in this position will work closely with all areas of the Federation to manage press relations and develop messaging, including crisis communication needs.

Develops and guides the implementation of a comprehensive and strategic communications plan for U.S. Soccer that will create the maximum awareness of the organization priorities and goals
Works with all departments to develop storytelling and messaging for all areas of the Federation, including National Teams, Sporting and Commercial
Oversees development of messaging to, and relationships with, key business, lifestyle, technology and other non-soccer/sports outlets to broaden coverage of U.S. Soccer initiatives
Oversees the development and growth of U.S. Soccer influencer program, creating a more long-term and consistent approach
Manages communications staff focused on driving publicity for the Federation
Guides the drafting of press releases, talking points and all other external communications
Collaborates with team press officers and other PR and Content staff to ensure proper execution of messaging through all channels (website, social, etc.)
Oversees U.S. Soccer presence at events, conferences, panels, and other external opportunities to help drive key Federation messages
Manages relationship with outside PR agencies to help develop and execute strategic communications plan
At times, handles media inquiries for executives and coordinates any necessary guidance and media training
Oversees media monitoring, including providing daily and event or situation-based coverage reports and developing and sharing reports and analysis of coverage to show impact
Works with internal departments to keep them up-to-date on all external messaging to ensure consistency across the organization
Works with Chief Communications Officer to handle all crisis communications needs
Serves as spokesperson for organization as needed


Education, Work Experience, Special Skills/Knowledge required:

Bachelor degree in Communications, Journalism, Marketing, Public Relations, or a related discipline
10+ years; related experience in public relations/communications field
Excellent interpersonal and written/verbal communication skills
Must have prior experience interacting with media and proactively pitching stories
Strong understanding of soccer preferred
Strong presentation and storytelling skills, including the ability to put together high-level professional decks
Quick learner who can function well in fast-paced, team-oriented environment
Full-time position, minimum 40 hour work week with some travel required

COVID-19 Vaccination

U.S. Soccer has mandated the Covid-19 vaccine and is requiring all staff to be fully vaccinated at the start of employment

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