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Nottingham Forest FC

Nottingham Forest FC

Director of Marketing


posting Date

role Type



Mar 8, 2024


Salary:Please state your expectations within your application
Contract:Full Time, 37.5 hours a week
Location:The City Ground, Nottingham, NG2 5FJ
Working Arrangements:On site
Closing Date For Applications:22nd March 2024

You willlead on the development of Nottingham Forest brand identity, ensuring the Club approach to commercialising its brand is cutting edge and helps to maximise sales revenues and exposure of the Nottingham Forest brand in a positive way.
The Perks of the Job:

Opportunity to access tickets for events at The City Ground.
Employee Assistance Programme.
Access to high street and gym discounts.
Discount within our Club shop.
Free on-site parking.

Key Tasks and Responsibilities:
Strategic Planning:

Develop and implement comprehensive cross-channel marketing strategies aligned with the Club's overall goals and objectives.

Build a data-focussed approach across all channels and activities to aid decision making and create actionable insights.

Develop continuous opportunities for industry and supporter research to identify the latest trends and threats, ensuring a proactive and innovative approach in our marketing activity.

Collaborate with Club departments (such as Retail, Hospitality, Events, Ticketing and Partnerships teams) to build specific revenue driving commercial campaigns.

Strategic ownership for the development of match day and non-match day events to develop our brand, commercial revenue opportunities and an evolving connection with our supporter base

Team Development

Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Mentor and develop team members, providing guidance on skill enhancement, career growth, and goal attainment.

Build a results-driven team capable of executing innovative marketing campaigns and initiatives.

Commercial Growth

Drive concepts that continually create new supporter experiences to accelerate our brand growth opportunities

Analyse commercial trends and purchase behaviour to identify new opportunities and areas for expansion.

Feed market insight into Club departments and provide advice and guidance for commercial robust, creative, and innovative initiatives and branding concepts.

Digital Marketing

Oversee the development and execution of digital marketing strategies, including SEO, SEM, Paid Media Campaigns, email marketing; accountability for our website and email channels

Utilize data analytics and metrics to measure the effectiveness of digital campaigns and optimize performance.

Stay abreast of industry trends and emerging technologies to keep the company at the forefront of digital marketing.

Skills, Experience and Knowledge:

Degree in Marketing, Business, or a related field; Master's degree is a plus.
Proven experience in a senior marketing role, with a focus on strategy development, team leadership, commercial growth, and digital marketing.
Experience of working in a football club environment or for a sports rights holder is desirable
Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
Exceptional leadership and team management abilities, with a track record of building and developing high-performing teams.
In-depth knowledge of digital marketing platforms, tools, and trends.
Excellent communication and interpersonal skills
Ability to manage multiple projects at the same time

Our Commitment to Equality, Diversity Inclusion
Nottingham Forest Football Clubis an equal opportunities employer and welcomes applications from all suitably qualified persons, regardless of age, disability, gender, gender reassignment, marital / civil partnership status, pregnancy / maternity leave, race, religion/belief, sexual orientation, or any other legally protected characteristic.
Nottingham Forest Football Club is a signatory of the FA Football Leadership Diversity Code. We are committed to developing policies to promote equal opportunities and diversity within our workforce. To monitor our progress against these commitments, we require all applicants to provide accurate diversity data during the application process.
Our Commitment to Safeguarding
As part of the Club commitment to safeguarding, the successful applicant may be required to undergo a Disclosure Barring Service (DBS”) check or an enhanced DBS check. The results of a DBS check will be considered on an individual basis, and the Club will act in a proportionate manner when deciding whether or not to proceed with the appointment.
An FA Enhanced DBS disclosure is required for all relevant new appointments to the Club. Individuals will be asked to declare any convictions, cautions or reprimands, warnings or bind-overs that may have been incurred. The Club reserves the right to carry out risk assessments where content has been disclosed on a DBS disclosure if it feels that it is relevant to the job requirements. Failure to satisfy the Club and the EFL's safeguarding requirements may lead to the job offer being withdrawn or, if they have already started employment, summary termination of the employment.

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