U.S. Soccer

U.S. Soccer

Director, Marketing


Role Type

United States


Posting Date

Apr 11, 2022

Role description

We are U.S. Soccer and we are the future of sport. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and by supporting members, impacting athletes, and serving fans. We seek motivated, passionate, curious people who can think, create and work as part of a team.
The next 10 years serves as a moment in time unlike any other for the sport of soccer in the United States. With the sport thriving and U.S. Soccer Senior, Youth and Extended National Teams achieving success on and off the field, and the FIFA World Cup on U.S. soil in 2026, there has never been a better time to join the soccer movement!

Position Description

The Director of Marketing will build and manage robust, innovative, and impactful marketing campaigns and programming centered around U.S. Soccer biggest moments and priority initiatives and designed to grow our fan base and generate greater engagement from fans. As the marketing and project lead, you will take a fan first approach and be responsible for developing and implementing campaign strategies and tactics and ensuring the successful execution and promotion of integrated marketing initiatives centred around key platforms such as the FIFA World Cup, FIFA Women World Cup, National Team Competitions, SheBelieves, Insiders, retail, and more to help U.S. Soccer achieve its business and brand objectives. This individual should bring strong project management, digital marketing skills and an understanding of all aspects of marketing.


Guide strategy and plan development for new and evolving platforms and marketing initiatives in alignment with U.S. Soccer mission, objectives and strategies.
Oversee integrated marketing platform development and partnering with project leads and subject matter experts to ensure executions are in alignment with strategic priorities, are staying on budget and on schedule.
Lead marketing campaign strategy, planning and implementation for attendance and viewership of National Team matches and events.
Coordinate cross-departmental process and collaboration around campaigns, platforms and announcements to ensure project timelines, marketing calendars, branding, promotion, communication, analytics, subject matter experts, and partnership integrations are aligned and executed
Ongoing review of marketing campaign performance and optimization based on learnings and insights
Work with subject matter experts to develop marketing strategies for key areas of U.S. Soccer business – retail, loyalty, development, etc.
Prepare and manage marketing campaign budgets and paid media campaigns
Lead integrated project teams including staffing, scheduling, and overseeing regular planning and status meetings
Source agencies and vendors to help in execution when applicable and manage communication and relationships with internal and external stakeholders including agencies, partners, consultants, etc.
Conduct review process and proper close out at the conclusion of each project, event, or campaign to ensure optimization and manage necessary document retention and organization of project details


Minimum Qualifications

At least seven (7) years consumer marketing or related experience in event marketing and/or digital brand marketing
Digital and direct marketing experience
Experience sourcing and overseeing contracted vendors and agency project work
Ability to develop positive, professionally and collaborative working relationships with both internal and external stakeholders such as management, staff, contractors, partners, etc.
Ability to communicate in a consistently reliable and courteous manner at all times
Exceptional attention to detail
Operates efficiently and effectively in a fast-paced environment
Ability to think critically and problem solve
Excellent written and verbal communication skills
Excellent organizational, planning and project management skills
Exceptional time management skills and ability to prioritize workflow while delivering high quality work
Takes action and shows initiative; Displays a can-do attitude
Proficient with Microsoft Office software (Word, Excel, PowerPoint, etc.)
Able and willing to travel and work non-traditional hours including evenings, weekends & holidays as necessary

Working at U.S. Soccer is a unique opportunity. Employees who work at U.S. Soccer have the following attributes:

Adopt a company centric approach—Serve the Athlete and the Fan
Embrace and see learning as a lifelong pursuit
Possess a growth mindset—keeps an open mind and seeks new challenges
Practice self-assessment and self-reflection
Open to criticism and does not make excuses
Possess a tireless work ethic
Wants to be part of a team that wins
Has the ability to be firm but fair
Communicate in a direct, open and honest manner
Build relationships through genuine interpersonal skills

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