United Soccer League

United Soccer League

Director, Expansion Club Strategy


Role Type



Posting Date

Nov 4, 2022

Role description

United Soccer League
Job Title:Director, Expansion Club Strategy – Ticketing
Position Type:Full Time
Location:Tampa, FL (USL Headquarters)

Overview of the United Soccer League (USL)
The United Soccer League (USL) is shaping the future of soccer in America. We are the nation’s largest and fastest-growing professional soccer organization, bringing the world’s game to more and more communities across the United States and Canada. Based in Tampa, Fla., the USL oversees multiple professional and elite pre-professional leagues, including the USL Championship, USL Super League, USL League One, USL League Two, USL W League, USL Academy, and Super Y League.

We are authentic to the spirit of the game, honoring the dedication of the players, the passion of the supporters, and the culture of the clubs. We believe in the power of soccer to unite people, provide unique life experiences, and have a meaningful impact in local communities. We work as a team, challenge the status quo, and strive to make everyone feel welcome.

United Soccer League is the proud recipient of Front Office Sports' Best Employers in Sports 2021 and Tampa Bay Business Journal's Coolest Office Spaces.

Position Purpose
The USL’s Expansion Club Strategy team is an in-house support division within the league office focused on guiding and assisting the buildout and implementation of professional club ticket sales and service strategies for the launch of new clubs entering the USL system. This position will help build and drive team performance while working with the clubs’ executive team, revenue drivers and business staff from inception. The position will also support the club services department’s overall mission of providing unparalleled service to the USL professional club constituency.

Duties and Responsibilities
Specific duties include, but are not limited to:

Guide the development and implementation of club-driven ticket sales and service strategies targeted to maximize club revenue to include: Season ticket sales, group ticket sales, individual ticket sales, social selling, customer retention, sales techniques and training, and more.
Conduct on-site and remote training and best practice sharing.
Consult with clubs to establish creative and innovative guidance, recommendations, and industry best practices across key business components.
Oversee integration of ticket sales and strategies into multiple verticals within each club to maximize reach, impact, conversion, and revenue.
Analyze data to establish key performance metrics.
Identify new opportunities for revenue generation within each club’s asset.
Collaborate with internal USL stakeholders for data collection, analysis, best practice sharing.
Maintain regularly scheduled communication with the portfolio of clients using multiple platforms.
Maintain an understanding of market trends including emerging technology platforms to increase performance.
Other duties/responsibilities as assigned.


Bachelor’s degree from an accredited college or university in a related discipline, or equivalent experience/combined education.
Minimum five (5) years of related ticket sales experience.
Minimum of three (3) years of senior ticket management experience preferred.
Proven successful sales experience in ticket sales (in sports environment preferred).
Consistent track record of success in establishing, selling, and managing a ticketing department.
Experience working with priority, secondary and third-party ticketing companies, and platforms.
CRM platform integration experience.
Advanced experience presenting and conducting in-person and virtual meetings.
Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
Positive attitude and strong work ethic.
Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.
Must have U.S. work authorization.

We have great Perks- Comprehensive Benefits Package • Medical, Dental & Vision Insurance • Health HSA and FSA • 401k w up to 6% match • Corporate Discounts • Paid Vacation, Holiday & Sick Days • Business Casual Dress • Casual Dress Fridays • And More!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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