Atlanta United

Atlanta United

Digital Media Coordinator

Country

Role Type

USA

Media

Posting Date

Apr 11, 2022

Role description

About AMB Sports & Entertainment GroupAMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC and is comprised of the Atlanta Falcons Football Club, LLC, The Atlanta New Stadium Project, and Atlanta’s Major League Soccer team, Atlanta United FC.Atlanta United FCAtlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season of existence, the earliest an expansion team has won the title since 1998. During its inaugural season, Atlanta also became the fourth team in league history to qualify for MLS Cup Playoffs in its first year. The club has set multiple league records including season tickets sales (36,000-plus), single-game attendance (72,243), single-season average (53,002) and total home attendance (901,033). Owned by one of the city’s most influential businessmen and philanthropists, Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com and follow @ATLUTD.Atlanta United MarketingAtlanta United is more than a professional soccer club - it is a place to explore potential, obliterate boundaries, and expand the edges of what can be created and experienced.  Atlanta United looks for people who can grow, think, dream, and create. Our culture thrives by embracing diversity and rewarding imagination. Atlanta United seeks achievers, leaders, and visionaries. At Atlanta United, it’s about each person bringing skills and passion to a challenging and constantly evolving game.  Here, you will find that our benchmark for success extends beyond soccer and beyond sports into setting an organizational standard of being a cultural icon.We see our Marketing & Digital functions as sources of competitive advantage. We approach communications in a way that only Atlanta United can: taking risks, pushing boundaries, and inspiring fans to be champions. The nature of the work is focused on creating brand demand, understanding external constituents, and effectively presenting Atlanta United. Atlanta United has established itself as an environment for mavericks in the professional soccer world, and that is in part credited to its ability to remain authentic in its storytelling.Position SummaryAtlanta United is seeking a positive, upbeat, driven, motivated, and creative candidate who is eager to elevate their career in the sports industry with world-class marketing leaders. We look for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. Ultimately, we are seeking achievers, leaders, and visionaries. At Atlanta United, it’s about each person bringing skills and passion to a challenging and constantly evolving environment.The Digital Media Coordinator will report directly into the Digital and Social Media Manager to support the creation of digital content that tells the story of Atlanta United’s engaging and galvanizing fans of today and tomorrow.Content developed by the digital group will include, but not limited to, capturing and communicating team performance, community support, and our love of Atlanta’s culture. This person will be a key contributor in these work streams.Roles and Responsibilities
Develop and execute social media coverage for matchdays, club news, Marketing campaigns and club content across Atlanta United’s social media platforms.
Monitor daily social media trends, fan conversation and engagement on all Atlanta United platforms while staying up to date with platform developments and updates. Identify relevant and trending opportunities to interact with supporters and players along with soccer news and current events.
Assist in the ideating, producing, and posting day-to-day content to Atlanta United social media platforms including creating social plans, copy writing, off season planning, content creation, posting in-match and scheduling content.
Own, develop and consistently represent the brand voice through social and other digital channels.
Assist in updating, creating content and writing articles for atlutd.com.
Support the marketing team in improving fan engagement across all digital touchpoints, optimizing existing media channels, facilitating the creation of unique content, supporting the objectives of our sponsors, and growing the scale and efficiency of digital media efforts.
Serve as a liaison for projects between video and social teams.
Report on trends regarding fan feedback (both positive and negative) and provide thoughts on ways to continuously improve.
Implement and execute eSports efforts across Atlanta United.
Supporting and executing sponsored content obligations that align fan and partner needs to generate authentic engagement as well as support ticketing initiatives throughout the organization.
Social coverage of both Atlanta United home and away matches as well as additional events, including community coverage and marketing events.
Qualifications, Skills, and Education Requirements
Bachelor’s degree or equivalent training or experience required.
2-3 years of experience in digital media, interactive marketing, communications, or related field. Previous experience working for a brand or professional sports organization is preferred.
Skilled in capturing, producing, and editing creative platform-specific photo and video content. Proficiency in photography, graphic design and video production is preferred.
Ability to meet aggressive deadlines and think creatively.
Excellent writing and proof-reading skills, including superior attention to detail.
Knowledge of sports, esports and gaming and passion for soccer, art, culture, and music.
Availability to work irregular hours, including occasional nights and weekends.
Possess exceptional organizational and time management skills; self-starter; ability to project manage and prioritize work and meet deadlines.
An enthusiasm for brand passions and ability to bring the Atlanta United brand to life through an authentic and consistent voice across multiple platforms.
A self-starter who enjoys investigating how things work and problem solving to create and publish content that millions of fans will see.
Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business partners.
Experience in developing original compelling content in high pressure environments.
A very hands-on and "can do" attitude, with the ability to operate well under pressure and adapt quickly to a changing environment.
Fluent in Spanish is a plus.
Passion for and knowledge of Major League Soccer and International soccer is a plus.
Knowledge of:
Microsoft Office Suite
Adobe Suite – Photoshop, Premiere, InDesign, After Effects
Social Platforms – Facebook, Twitter, Instagram, Snapchat, TikTok



We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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