North Carolina Football Club

North Carolina Football Club

Digital Marketing Manager


Role Type



Posting Date

Apr 13, 2022

Role description

Overview  North Carolina Football Club is the country’s largest youth-to-pro soccer organization and the parent company of the North Carolina Courage (NWSL, Women’s First Division) and North Carolina FC (USL, Men’s Third Division) professional soccer teams. The Club is actively seeking a savvy Digital Marketing Manager. The Digital Marketing Manager will create, implement, track, and analyze email and other digital campaigns. A Strong Candidate will be able to lead the production, management and reporting of digital marketing campaigns which includes content creation, design and development for weekly newsletters, fan engagement and products. The day-to-day responsibilities will include email creation and deployment, platform and list management, campaign analysis and reporting. They will work with other departments to deliver effective and engaging digital marketing campaigns.  
Job Responsibilities  
Manage and build email marketing campaigns within the club’s ESP SendInBlue 
Develop engaging email and digital content strategies to apply to retargeting campaigns, specific target markets, and product promotions 
Create and gather various email lists, list segmentation, and manage targeted audiences from a variety of different sources 
Knowledge of HTML and email template design, ability to design and implement responsive layouts 
Manage the health of customer data within the system by monitoring bounces and opt-outs, updating and cleansing lists in the system 
Increase weekly email subscriptions 
Analyze contact lists across multiple sources including Emma, TicketMaster, Shopify 
Develop documentation and roadmaps for processes and conduct A/B testing to gain a better understanding of our audience and their preferences  
Help to analyze current processes and recommend efficiencies for digital marketing initiatives 
Design and manage the creation and sending of our digital match day guides and pregame communications  

2– 3 years of email marketing, lead nurturing, marketing automation, web analytics and/or digital marketing experience 
Experience with ESPs specifically, SendInBlue, or other email automation tools 
Experience with ecommerce platforms like TicketMaster and Shopify  
Experience with data analytics visualization and reporting tools  
Knowledge of latest digital marketing trends 
Strong writing skills 
Critical thinker and problem-solving skills 
Good time-management skills 
Excellent relationship building, communication and interpersonal skills 
Outgoing, creative self-starter that has strong leadership skills, while thriving in a team environment 
Familiarity working with project management software and task management software 
Ability and willingness to work long, flexible hours including numerous nights, weekends and holidays that correspond with each team’s game schedule 
Knowledge and passion for soccer in a bonus 
Ability to work on-site at the North Carolina Football Club headquarters in Raleigh, NC.   
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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