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Orlando City SC

Orlando City SC

Digital Marketing Manager


Role Type



Posting Date

Jan 3, 2023

Role description

"Title:  Digital Marketing Manager Department: MarketingReports to: Vice President of MarketingFLSA: Full-Time, Exempt WHAT SETS YOU APARTThe Digital Marketing Manager will oversee strategy and execution on all email marketing and paid digital media campaigns for Orlando City, Orlando Pride, and Exploria Stadium, with a primary focus on revenue generation. The position will deliver compelling digital media campaigns in conjunction with the overall advertising plan. The Digital Marketing Manager will control a digital marketing budget and report analytics on email marketing, ticket sales, merchandise, and fan engagement development. This position will also be responsible for additional paid and non-paid marketing efforts, including, but not limited to, out of home, print, radio, and influencer marketing, as well as lead generation efforts. The position is based out of Exploria Stadium. ESSENTIAL DUTIES AND RESPONSIBILITIES:Manage comprehensive email marketing campaigns and journeys through Salesforce and Salesforce Marketing Cloud, including transactional, informational, engagement and sales emails.Create, manage and maintain outgoing email marketing calendar. Plan and execute all web, SEO/SEM, database marketing, social media, and display advertising campaigns.Manage external agency relationship and internal department needs for setup of campaigns across digital platforms, including but not limited to, placing pixels, developing custom audiences and custom links to track all assets.Analyze customer database to create more targeted and relevant interactions with fans based on consumer segmentation.Closely track and report overall campaign performance across digital channels, while devising strategic recommendations regarding how to improve levels of engagement and conversion.Work with partner agency and other internal departments to build reporting framework for all digital ticket sales and merchandise conversions to evaluate and maximize ROI/ROAS on various channels.Assist with planning, buying, creating and fulfilling the Clubs media strategy through OOH, radio, TV, print, and paid digital.Work closely with our internal creative services and content teams to ideate and develop assets for paid digital campaigns. Lead Influencer Marketing program by discovering, managing, and nurturing relationships with local and national digital influencers to increase brand awareness.Manage deployment, tracking, and fulfillment of lead-generating digital promotions and sweepstakes.Manage creation and deployment of fan engagement surveys as needed.Manage the related areas of the departmental budget, as well as projecting and forecasting expenditures.Work in partnership with Manager, Events & Fan Engagement to create processes that maximize opportunities for fan growth and lead generation.Work with internal departments (Tickets, Corporate Partnerships, Youth Network, etc.) in fulfilling digital marketing needs as requested.Manage digital marketing internship program.Perform continual research on evolving trends and new technology in the digital marketing space. Other duties as assigned.QUALIFICATIONSIt’s never just a job at Orlando City SC.  It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:Bachelor’s degree in marketing or a related field preferred.Minimum of 4 years of relevant experience in marketing, with a strong concentration in digital and email marketing.Exceptional analytical and creative abilities; looking to push the envelope and develop and implement fresh ideas.Strong organization and leadership skills with proven experience managing multiple projects and timelines.Ability to evaluate data, determine trends, find opportunities and make recommendations.Ability to analyze and prepare a budget and project/forecast marketing program costs based on industry and historical data.Extensive knowledge of marketing, media buying, promotions, digital media, social media, multicultural marketing and the creative process.Experience creating and executing complex email marketing campaigns, with proficiency in Salesforce Marketing Cloud preferred.Experience working within a CRM platform creating reports, dashboards, and connections with email marketing client, with proficiency In Salesforce preferred.Copywriting experience and/or superior written communication skills.Familiarity with digital trends and technology, sports and popular culture.Knowledge of HTML coding a plus.Ability to work flexible hours including nights, weekends, and holidays.About Orlando City and Orlando Pride:  With two major professional teams, Orlando City and Orlando Pride, the Orlando City Soccer Club (OCSC) has established itself as one of the preeminent Clubs in professional soccer.Orlando City joined Major League Soccer (MLS) as the league's 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015. In 2019, Orlando City re-launched Orlando City B (OCB) to bridge the gap between its successful youth development academy and the First Team.The Orlando Pride, OCSC’s National Women’s Soccer League franchise, began play in 2016 – bringing professional women’s soccer to Orlando for the first time. Orlando City and Orlando Pride play at Exploria Stadium, a 25,500-seat soccer-specific stadium built in 2017 and located in the heart of Downtown Orlando.With a footprint across the central Florida region and a roster comprised of international and home-grown talent, Orlando City and Orlando Pride boasts global relevance through its assemblage of world-class athletes.For more information, visit or"

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