FC Cincinnati

FC Cincinnati

Digital Marketing Automation Analyst


Role Type



Posting Date

Nov 15, 2022

Role description

Position: Digital Marketing Automation AnalystReports to: Senior Director of Business Intelligence / Manager of CRM Database MarketingDepartment: Business Intelligence About FC Cincinnati:FC Cincinnati is a professional soccer team that plays in Major League Soccer, having entered the League as its 24th team in 2019. The club’s wide and diverse ownership group is led by controlling owner Carl H. Lindner III; as well as managing owners Meg Whitman and Dr. Griff Harsh; Scott Farmer; and George Joseph. Originally founded in 2015 by Lindner III and current president Jeff Berding, FCC began play in the United Soccer League (USL) in 2016. The club won the 2018 USL Regular-Season Championship in record-setting fashion and earned postseason berths in all three of its USL seasons. In 2017, FC Cincinnati also advanced to the semifinals of the Lamar Hunt U.S. Open Cup, a run that included victories over two MLS squads. FC Cincinnati opened the Club’s privately funded, 26,000-seat soccer-specific TQL Stadium in the West End neighborhood of Cincinnati in 2021. Position Summary:The Digital Marketing Automation Analyst at FC Cincinnati will be responsible for coordinating all email campaigns to maximize ticket sales revenue, data acquisition/lead generation, fan engagement, and fan communications. This position is also responsible for analyzing and reporting on email initiatives to maximize campaign performance, including A/B testing, audience segmentation, and customized fan journeys. This position’s main responsibility will be to execute, end-to-end, on all email campaigns including ticket sales, marketing, and fan communication emails. The position will work closely with Marketing, Graphic Designers, Ticket Sales, and others to ensure all emails are sent in a timely manager. This position will also manage weekly, monthly, and quarterly email newsletters, matchday communications, and post-event surveys, along with assisting in management of the FC Cincinnati and TQL Stadium email database. This position will have cross-functional responsibilities in marketing and business intelligence. Primary Responsibilities:Maintain email marketing calendars for FC Cincinnati and TQL StadiumWork with Digital Marketing Manager to plan and execute best-in-class email marketing programs for FC Cincinnati, including, customized fan journeys, segmented emails to drive ticket sales, and engaging content in newslettersOwn day-to-day execution of email campaigns - creating, proofing, testing, sending, and reportingAnalyze, report, and act on KPIs for email performance metrics including deliverability, open and click through rates, conversion/bounce rates, and database growth over specific time periodsAssist with the Marketing and Business Intelligence team’s analytical efforts, including analyzing industry trends and designing testing methods to help deliver best results and drive continuous improvement (ie. A/B testing, frequency, time of day, subject lines, content, etc.)Create, update, and maintain email templates using graphics, personalization, and advanced Salesforce Marketing Cloud featuresResponsible for accuracy, timeliness, and consistency of all emails and related campaignsBecome a general email marketing subject matter expert in and out of the Sports Industry Other duties as assigned Skill Requirements:Strong attention to detail requiredExcellent communication skills with strong multi-tasking and project management abilityMust possess strong organizational skills, be self-motivated and creative. Ability to juggle multiple priorities within an extremely fast-paced, ever-changing environment Qualifications Education Requirements:Bachelor’s Degree in Marketing, Communications, Business, or similar field required1+ years of experience in email marketingWorking knowledge of HTML/CSS. Email-specific experience preferredExperience with CRM systems (preferably Salesforce), lead generation and nurturing, marketing automation, email marketing, and reporting. The ideal candidate with have an analytical, data-driven mindsetExperience with Salesforce Marketing Cloud or similar email service platform preferred. Technical and strategic knowledge of Salesforce and Salesforce Marketing Cloud or similar email marketing platformsAbility to communicate effectively, both orally and in writing. Strong copywriting and proofreading skills a mustAbility to work outside of regular business hours including but not limited to weekends and holidays as required by the FCC game schedule, special events, and projectsMust be fully vaccinated for COVID-19 and provide verification of vaccination prior to start date Full-Time Staff Benefits Perks:PTO including vacation time, monthly personal days, sick daysHoliday time off (including week of Thanksgiving and week between Christmas and New Year’s)Work from home day (by department and schedule)Medical, Dental, Vision, Life Insurance, 401k plan with company matchShort-Term Long-Term DisabilityEmployee Assistance ProgramsDiscount off merchandise in team storeCommunity volunteer opportunitiesProfessional development opportunitiesFrequent staff lunches, happy hours, and partiesEmployee recognition programs and referral programs FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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