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Orlando City SC

Orlando City SC

Digital Content Manager

Country

Role Type

USA

Marketing

Posting Date

Jan 4, 2023

Role description

Title:  Digital Content Manager Department: Marketing & Communications Reports to: Digital Content DirectorFLSA: Full-Time, Exempt WHAT SETS YOU APARTYou are a creative, driven writer and content manager with a strong digital background who excels in sharing the stories of people and brands. Your proven knowledge and initiative to write and think creatively allows you to be innovative and consistently achieve the objectives of our Club and partners.ESSENTIAL DUTIES AND RESPONSIBILITIES●        Create, manage, and maintain outgoing email marketing calendar, including campaigns and journeys through Salesforce and Salesforce Marketing Cloud, consisting of all transactional, informational, engagement and sales emails.●        Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.●        Manage external agency relationship and internal department needs for setup of campaigns across digital platforms, including but not limited to, placing pixels, developing custom audiences and custom links to track all assets.●        Work with internal Strategy & Analytics department to analyze customer database to create more targeted and relevant interactions with fans based on consumer segmentation.●        Closely track and report overall campaign performance across digital channels, while devising strategic recommendations regarding how to improve levels of engagement and conversion.●        Work with partner agency and other internal departments to build reporting framework for all digital ticket sales and merchandise conversions to evaluate and maximize ROI/ROAS on various channels.●        Work closely with our internal creative services and content teams to ideate and develop assets for paid digital campaigns. ●        Lead Influencer Marketing program by discovering, managing, and nurturing relationships with local and national digital influencers to increase brand awareness.●        Manage deployment, tracking, and fulfillment of lead-generating digital promotions and sweepstakes.●        Manage creation and deployment of text messages through the Club’s SMS sales platform.●        Manage the related areas of the departmental budget, as well as projecting and forecasting expenditures.●        Work in partnership with Manager, Marketing & Fan Engagement to create processes that maximize opportunities for fan growth and lead generation.●        Work with internal departments (Tickets, Corporate Partnerships, etc.) in fulfilling digital marketing needs as requested.●        Manage digital marketing internship program.●        Perform continual research on evolving trends and new technology in the digital marketing space.●        Other duties as assigned.QUALIFICATIONSIt’s never just a job at Orlando City SC.  It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications: Bachelor’s degree with a minimum of 3 years of relevant experience in marketing, with a strong concentration in digital.Strong time-management, organization and leadership skills with proven experience managing multiple projects and timelines.Superior writing and editing skills, with the proven ability to write short and long form pieces, and knowledge of AP Style guidelines.Experience with recording and editing podcasts.Ability and willingness to interview athletes and personalities for written pieces and potential video features, while maintaining a high professional and journalistic standard.Ability to evaluate data, determine trends, find opportunities to pitch stories and content ideas to make recommendations.Strong knowledge of HTML, CSS, and experience using content management systemsExpert skills with website architecture, topography, design and implementation·       Proficiency in FORGE and Adobe Photoshop a plus·       Experience in MLS, NWSL, MLB, NBA, NFL, NHL or professional sports media preferred (collegiate, other professional/minor league sports, or similar event-related business experience considered)·       Soccer knowledge preferred; but not required·       Thorough knowledge of digital platforms, including website, mobile applications/communications and web and e-mail-based marketing·       Detail oriented, particularly under deadlinesAbility to work flexible hours including nights, weekends, and holidays.About Orlando City and Orlando Pride:  With two major professional teams, Orlando City and Orlando Pride, the Orlando City Soccer Club (OCSC) has established itself as one of the preeminent Clubs in professional soccer.Orlando City joined Major League Soccer (MLS) as the league's 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015. In 2019, Orlando City re-launched Orlando City B (OCB) to bridge the gap between its successful youth development academy and the First Team.The Orlando Pride, OCSC’s National Women’s Soccer League franchise, began play in 2016 – bringing professional women’s soccer to Orlando for the first time. Orlando City and Orlando Pride play at Exploria Stadium, a 25,500-seat soccer-specific stadium built in 2017 and located in the heart of Downtown Orlando.With a footprint across the central Florida region and a roster comprised of international and home-grown talent, Orlando City and Orlando Pride boasts global relevance through its assemblage of world-class athletes.For more information, visit orlandocitysc.com or orlando-pride.com.

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