Football Australia

Football Australia

Creative Manager

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Role Type



Posting Date

Apr 29, 2022

Role description

Football Australia (FA) is the national governing body for football in Australia, situated on the lands of the Gadigal people of the Eora Nation. We acknowledge the histories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples and commit to building a brighter future together.

Football Australia took transformative steps in 2020 and released its ‘XI Principles - for the future of Australian football’, which advances eleven principles that underpin a bold and innovate 15-year vision and new strategic agenda for Australian football.

At the centre of the XI Principles is the recognition of the strength and diversity of the Australian football family. We are a melting pot of two million participants represented by over 200 different cultures. No other sport within the Australian sporting landscape offers the type of inherent diversity which football does. This diversity in culture, ideas, and experience makes us strong and prepares us to take advantage of the opportunities embodied in the XI Principles.

Reporting to the General Manager – Marketing, this Sydney-based role will create, lead, direct, inspire and manage the visual identity for Football Australia and its entire brand, product and program architecture.

Duties & Responsibilities:

Responsible for the creation, development, monitoring and approval of creative and brand design across all forms – from conception to delivery
Make high level creative and visual brand decisions across owned, partner, football network and media channels
Manage creative briefs, pipeline of requests and day to day production of creative assets and requirements according to business priorities and needs via calendar planning, as set by General Manager Marketing
Design and develop logos, templates, creative style for teams, events, campaigns, activations, programs and brands across different media including design and proofing
Be a brand champion – ensure designs and content is consistent and positively reflects a correct and positive brand, product image and Football Australia values.
Mentor and encourage the Creative team to foster a positive work environment and to ensure a high level of design and output, completed to deadline
Work with internal and external stakeholders on creative products and designs that use the most current industry and global best practices
Serve as a liaison between the marketing team and digital content team working on social media, video and digital content design
Act a liaison between Football Australia and agencies and partners focusing on all design media

Experience and skills required:

A collaborative leader and team player that inspires
Have a strong work ethic and can manage multiple projects at one time.
Be always meticulously planned in approach to all workload, briefs and projects
Outstanding presentation, written and oral communication skills
High level technical ability with a variety of software including Photoshop, InDesign, Illustrator, Keynote, Microsoft Suite and motion graphic
UI, UX, Video production and Web Design experience and/or understanding is an advantage
Ability to anticipate challenges, be flexible and identify opportunities
Knowledge and experience of how to develop brand identities and guidelines and execute through omni-channel traditional and digital marketing
Talent and experience in presenting information concisely and accurately and appropriate to the audience
An extremely high level of attention to detail
High level experience and comfortability liaising with internal and external stakeholders, agencies, partners and industry professionals
High level of professional skills including negotiation, project management and leadership
Evidence of ongoing professional development in the areas of graphic design and leadership Minimum 7 years' experience in a similar role and leading a team
Understanding of football and sporting industry is an advantage
Working outside standard business hours and weekends may be required

To apply, send through your CV and Cover Letter in one PDF file to by 13 May 2022.

Football Australia is committed to the health, safety and wellbeing of our people, as well as visitors to our offices and at football events.

Football Australia has introduced a COVID-19 Vaccination policy that requires all staff, contractors, clients and visitors to be fully vaccinated before they can access our offices, attend client / community sites, undertake work-related travel, or attend work-related events, subject to limited exemptions. For more information:

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