The National Women’s Soccer League

The National Women’s Soccer League

Creative Director


Role Type



Posting Date

Nov 23, 2022

Role description

TheNational Women's Soccer League(NWSL) is the top professional women's soccer league in the USA, with 12 teams and 300+ of the best soccer players globally.In just its 10th season, the league continues to grow exponentially: In 2022, the NWSL shattered all-time fan attendance records, more than two dozen markets expressed demand for expansion teams, valuations of teams multiplied by double digits, several new C-suite executives were hired, and the league continues to receive unprecedented interest from sponsors and media partners alike.
The NWSL Marketing organization activates the programs that power the NWSL brand to grow its fan base and amplify business impact. The BrandCreative Director, reporting to the CMO, will play a crucial role in defining and maintaining the brand voice and expression of the NWSL brand by partnering with agencies, producers, athletes, teams, broadcast partners and sponsors and other members of the NWSL leadership to deliver industry-leading ingenuity, creativity and humanity. With fans of NWSL teams growing at an unprecedented rate this role is an unique opportunity for a one[1]of-a-kind creative genius to bring their skills to the NWSL Marketing team and shape the future of sports and purpose.
Primary Responsibilities:

Artfully articulate the NWSL brand vision across all consumer/fan touchpoints from online digital and social, to offline experiential events, merchandise, etc.
Develop engaging and relevant creative for championships, tournaments, launches, events, social, growth, and motion design disciplines.
Design in collaboration with cross-functional peers to bring NWSL brand to life in conjunction with Marketing, Sponsorship, Social, Broadcast and PR, along with NWSL clubs around the league to develop, design and deliver world-class creative executions.
Partner with outside agencies, production companies, sponsors and Nike to ensure NWSL is represented in the highest regard as a brand and partner.
Develop/design partnerships and creative collaborations of all kinds (merchandising, licensing, content) to deliver breakthrough work that grow the business and break the rules of branding.
Create and implement global brand standards and guidelines, stylebooks, sales, marketing, executive presentations and toolkits.
Assist Sponsorship team with creative materials, presentation and event support.
Be comfortable with a very hands-on design role with opportunity for growth, set a high bar for creative excellence, contribute to a creative culture that people want to join.
Liaison with NWSL team Creative Directors to share creative vision and assist with brand execution.


Bachelor's degree required, MBA preferred, or further business/analytical education.
6- 8+ years' experience in creatively excellent brand team, ideally with experience in-house at a sports/entertainment brand, and agency-side working on top tier brands with demonstrated hands on experience with all facets of visual design, graphics, web, social and motion/video production.
Expert operator using Adobe After EFX, Photoshop, Illustrator, PDF and Microsoft PowerPoint and other creative tools.
Brand design experience is a must - from designing a city takeover for a Championship event, to new uniform kit branding with Nike and commercial spots, to guidelines and style books and social media graphics. Key is you can provide design leadership and support across a wide range of marketing assets and keen understanding of the design principles across different vehicles and touchpoints.
Lead with empathy and empower teams to drive projects and support them with clear vision and humility. You are a change agent with positive energy; Optimistic about the future and determined to get there by working through people. You're never tired of learning.
Pragmatic and creative - must have the ability to successfully prioritize multiple projects on time and on budget; working quickly and optimally under tight deadlines without sacrificing design quality or overall creativity with a focus on bottom line business goals.
Strategic and innovative - a great problem solver. Can think big and small and have experience across 360 omnichannel creative expression and production: traditional, digital, social, experiential, product and ideas that drive earned media.
An ethical team player that can roll up their sleeves and pivot on the fly when priorities change with a positive "can do" attitude.

Annual Salary Range: $95,000 - $105,000
NWSL salaries are contingent upon candidates' qualifications, functional business needs, and market financials.
NWSLis proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions, including the recruiting, hiring, placement, training availability, promotion, compensation, evaluation, disciplinary actions, and termination of employment (if necessary) are made without regard to the employee's race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or on any other basis prohibited by applicable law.

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