The Scottish Women’s Premier League

The Scottish Women’s Premier League

Communications Officer

Country

Role Type

Scotland

Women’s

Posting Date

May 10, 2022

Role description

The SWPL wishes to recruit a Communications Officer. On 15 February 2022, Scottish Women Football (“SWF”), the Scottish FA and the Scottish Professional Football League (“SPFL”) jointly announced that, from summer 2022, responsibility for the top two divisions of Scottish women football would pass from SWF to the SPFL.
The successful candidate will be an integral member of the new SWPL team as we progress into a new era of women football in Scotland. The successful candidate will be responsible for developing and implementing the SWPL marketing and communications plan as well as delivering consistent, high quality social media and website content. The successful candidate will also support the delivery and activation of the SWPL commercial commitments and be a key point of contact for the media. An interest in women football would be a clear advantage.
As with any small team, a collaborative approach will be essential. The successful candidate will also be able to demonstrate an ability to work independently and have a confident and professional demeanour at all times.
The role is usually based at Hampden Park, Glasgow. However, flexible working arrangements will likely be possible for the coming months.
The closing date for applications is Friday 20th May and it is intended that interviews will take place wc 30th May.

ROLE DESCRIPTION:
The successful candidate will be an integral member of the new SWPL team as we progress into a new era of women football in Scotland. The successful candidate will be responsible for developing and implementing the SWPL marketing and communications plan as well as delivering consistent, high quality social media and website content. The successful candidate will also support the delivery and activation of the SWPL commercial commitments and be a key point of contact for the media.

Main duties:
Create annual marketing and communication plans for SWPL competitions developing consistent imagery and design
Plan and execute relevant campaigns across SWPL competitions
Support the activation of commercial agreements with sponsors/partners
Co-ordinate the marketing, communication and delivery of key events and communications including:
o Season Launch Event
o Player of the Month Awards
o League Cup Draws
o Cup Semi-Finals and Finals associated press conferences
o Trophy Presentations
o General and competitions updates to stakeholders and wider public
o Any other events/communications as required
Drive and develop consistent, high-quality social media and website content for SWPL
Ensure brand guidelines are adhered to and develop graphics/templates to support promotion of the SWPL competitions
Develop and maintain media contacts and relationships
Provide monthly metrics and reports to the Managing Director on content, engagement and reach to support marketing and sponsorship plans
Work with key partners including the Scottish FA and Scottish Women Football (SWF) and support the activation of any commercial and broadcast partnerships

PERSON SPECIFICATION:
QUALIFICATIONS:
Degree educated
EXPERIENCE:
At least three years’ experience in a similar role. Sports industry experience is not required but would be beneficial

SKILLS, KNOWLEDGE ABILITIES:
An excellent communicator, written and oral
Confident dealing with a range of stakeholders on a day-to-day basis
Proficiency with Microsoft Office; Outlook, PowerPoint, Excel, Word
Ability to develop online graphics and templates to promote SWPL competitions
Understanding of website content management platforms
Excellent knowledge of social media platforms and measurement of effectiveness
Knowledge of women football is preferable but not essential
Excellent administration and organisation skills

PERSONAL ATTRIBUTES:
Proactive, dynamic and happy to work on own initiative
Ability to work at pace, managing conflicting demands and deadlines
Ability to remain calm and professional under pressure
Ownership – of the role and tasks
Passionate about driving women football forward
Willingness to work evenings and weekends on occasion as required

Salary:
The salary for this role is negotiable depending on the background and experience of the successful candidate.

The closing date for applications is Friday 20th May and it is intended that interviews will take place wc 30th May.

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