City Football Group

City Football Group

Commercial Media Manager

Country

Role Type

England

Media

Posting Date

Apr 18, 2022

Role description

Purpose:
Front line delivery of projects and solutions related to digital marketing within the spheres of partnership marketing and partnership sales connected to the wider commercial function of CFM

Role specific accountabilities:
Focus: Campaign ideation, strategy and management: The candidate will be given the lead responsibility to plan high profile digital media campaigns (across Manchester City channels and paid media) for some of the groups leading partners.
Planning and organisation: The candidate will need to implement 12-month project plans for certain partners, working across functions to make sure deadlines are hit. The candidate will be responsible for planning digital output for over 20 partners, so forward-thinking and workload management will be key
The candidate will need to be comfortable with upward stakeholder management internally and confident with formal presentations to partners/other departments within the group. Selling in ideas and reporting results in imaginative ways will be key to driving success in this role
The candidate will have to adapt to the fast pace of the organisation and be expected to seek solutions to problems individually with the support of their line manager
The candidate should be able to bring a wider knowledge, insights and understanding of the digital ecosystem and educate across the business
Decision making: Delivering autonomously on core outputs of the role and updating stakeholders on processes and key decisions for bigger / more complex projects
The impact will be measured on the client and internal satisfaction, excellence in activation for our partners… delivering award-worthy work, campaigns that create impressive case studies and broadly helping the organisation stay at the industry summit when it comes to branded content and digital activation

Role specific knowledge, skills and experience:
Essential:

Comprehensive knowledge of the full digital ecosystem
Working knowledge of branded content, the appetite to learn about branded content production in the sports world
Technical capabilities - ad tech, data-driven marketing and performance measurement
Excellent communication skills, with the flexibility to mould communication style
Broad knowledge/interest of the sports sponsorship industry and wider knowledge/interest in branded content

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