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Charlton Athletic FC

Charlton Athletic FC

Commercial Manager - Women's First Team


Role Type



Posting Date

Dec 26, 2022

Role description

About Us:

Charlton Athletic Football Club is an English professional association football club based in Charlton, south-east London. The club was founded on June 9th, 1905 and has a very storied history from rising to the top-flight of English Football in the 1930s (First Division) and again in the 1980s, 1990s and 2000s, to winning the FA Cup in 1947 and to leaving their Valley home in the mid-1980s only to make an impassioned return in 1992. Historically, the women's team played under Charlton Athletic from 2000 to 2007 but were released to become an independently run team in 2007 following the men's team's relegation from the Premier League.

The women's team were originally formed as a non-professional team in 1991 and were highly successful in the early 2000s winning The FA Cup, the League Cup, and the Charity Shield, as well as coming runners-up in the top division in multiple seasons. In February 2021, the club acquired the Charlton Athletic Women's team, turning the team full-time professional, and integrating them to become one club again.

Currently, our men's first team competes in League One, the third tier of English football, and our women's team competes in the Women’s Championship, the second highest division of women's football in England. At Charlton, we are ‘one club’ and can be truly described as a ‘family club’.

Role Description:

The purpose of this role is to drive the commercial sales and matchday packages on a day to day basis. The role is responsible for achieving and exceeding all sales revenue targets through effective sales and marketing initiatives required to optimise revenues and maximise profits. The role is focused around exploring and engaging new business opportunities.

Key Responsibilities:

To oversee, plan, organise, manage and lead the activities of the Women’s Team commercial operations;
Provide strategic direction and leadership in executing commercial plans and targets;
Responsible for identifying and maximising new and existing business development opportunities across specific target markets;
Responsible for growing commercial financial targets year on year;
Identify and propose the development of products, pricing and promotional plans for the clubs assets devising our go-to-market plan for our products, driving and coordinating the pace of execution;
Identifying, researching and targeting new business;
Engaging and liaising with new and existing clients;
Produce sales lead sheets with day to day objectives and targets for new business;
Work with internal stakeholders to ensure we target market specific fan groups intelligently for new products and any existing commercial portfolio opportunities and to target market around agreed projects in line with the commercial strategy;
Responsible for the overall business and account management piece for all commercial club sponsors & suppliers, ensuring that best in class levels of customer service and client satisfaction are upheld at all times;
Assist in the design and management of all marketing collateral required to assist in growing the commercial revenues and specific projects;
Manage the content of commercial pages in matchday programme throughout the season;
Daily cold calling responsibilities in order to fulfil weekly commercial targets and objectives;
Ensure all weekly/daily/matchday reports are administered accurately and to agreed timelines;
Represent the club where and when necessary in a sales capacity at conferences, networking events, league meetings and away matches;
Works collaboratively with other managers of the business ensuring standards are consistent throughout the business and working relationships are kept positive at all times;
Any other duties appropriate to the skills and experience of the position holder;


Educated to degree standard or equivalent (E);
Customer service/sales training desirable (E);
Results driven sales experience, delivering strong tangible financials in a customer focused organisation (E);
Proficient in managing budgets (E);
Experience of developing sales products and taking them to market (D);
Credible experience working within sports industry in a similar role (D);


Demonstrate vision and ability to persuade and deliver change into an organisation;
An ability to review the current operation and identify practical areas for improvement;
Strong verbal and personal communication skills and an individual with a steely determination to always deliver more than just the minimum;
Self-motivated with an ability to identify and qualify clients through harnessing relationships and understanding their business needs;
Build trust, value others, communicate effectively, drive execution, focus on the client, collaborate with others and demonstrate high integrity;
Uses initiative and is proactive; helping to create and implement new ideas and ways of working;
Positive about achieving Club, departmental and individual success;
An ability to define strategic vision and make that change happen;
Must be accountable for delivering results within assigned levels of accountability.

Additional Information:

This a full time role that includes work on weekends and evenings (negotiable);
Applicants must be eligible to live and work in the UK;
Charlton Athletic FC is committed to following relevant health & safety regulations and all members of staff are expected to be fully aware and adhere to, at all times, the Club’s H&S and fire safety procedures;
Charlton Athletic Football Club are fully committed to safeguarding and promoting the welfare of children and young people and expect all staff to share this commitment;
CAFC is committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant receives less favourable treatment on the grounds of race, color, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.


Charlton Athletic Football Club are committed to safeguarding and promoting the welfare of children, young people and adults at risk. The successful candidate may be required to undertake a Disclosure and Barring Service check (DBS). The possession of a criminal record will not necessarily prevent an applicant from obtaining a post, as all cases are mediated individually according to the nature of the role and the information provided.

Note: Please note that due to the high volume of applications we receive we regret that we are unable to respond to unsuccessful applicants.

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