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Reading FC

Reading FC

Commercial Executive


Role Type



Posting Date

Aug 9, 2023

Role description

We are looking for the right candidate to join our Commercial Sales Team, focusing on revenue growth for Reading FC Women. The position will be reporting directly to the Club Head of Commercial with the additional support of the Women's Team General Manager. The ideal candidate will have a natural passion for Women’s Football be inspired by the commercial opportunity associated with it. Day to day activities will include identifying new commercial opportunities and ultimately securing new business for Reading FC Women via sponsorship, advertising and hospitality.

Equality, Diversity & Inclusion Statement

Reading Football Club are committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships

Safeguarding Statement

Reading Football Club recognises that the safety and protection of children and young people engaged in club activities must take priority over all other considerations.  Due to this post being in regulated activity, the potential employee will be required to undertake a Disclosure and Barring Service check at the appropriate level. It is a criminal offence for a barred person to attempt to engage with vulnerable group.  Engagement will be subject to sight of a satisfactory DBS disclosure and stringent background and reference checks.

Key Accountabilities

To be a brand ambassador to the local community increasing knowledge about the women's game
To have a good understanding of local/regional business (b2b) and business to customer (b2c) markets for all aspects of revenue generation from matchday and non-matchday opportunities
To build local busines knowledge and generate a personal network of b2b contacts
To prospect clients for new and future business leads via cold calling and email
To arrange meetings both on and off-site with potential customers to prospect for new business
To utilise the matchday operation to identify new, and maintain existing, business
To listen to customer requirements and present appropriately to make a sale
To negotiate the terms of an agreement and close sales
To maintain and develop relationships with existing customers in person, via telephone, emailsand all other forms of communication
To report sales to line manager
To work with line manager to identify business opportunities for commercial growth
To understand all aspects of the commercial business and become a team player in commercial budget delivery
To have a close working relationship with other departments to deliver overall club strategy
To attend team meetings and share best practice with colleagues
To carry out any other duties as directed by management, and any other reasonable requests as directed by management
There is an expectation that you will undertake adhoc work on an exceptional basis or provide relevant cover for other team tasks
To adhere to a strict code of confidentiality in respect of any information relating to Reading Football Club and its operation

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