The FA

The FA

CFA Regional Manager (West Region)


Role Type



Posting Date

Apr 6, 2022

Role description

Our Organisation
The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Vitality Women's FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

90 minutes to change our world

The Role
To be the relationship and contract manager between The FA and County FAs (CFAs), always acting as an FA ambassador.
To drive CFA business improvement including strategic and operational planning, workforce structures, performance management, corporate governance, financial management, facility development, customer service excellence, marketing & communications, football development and football services.
To lead implementation of The FA's Grassroots Football Strategy, and other strategic plans that are in place from time to time, and support CFAs in the creation of effective local action plans to achieve their targets, ensuring contractual obligations are delivered.
Key Accountabilities
Within a designated region.

Ensure CFA's have effective strategies and local action plans to deliver The FA's Grassroots Football Strategy, and other strategic plans that are in place from time to time.
Co-ordinate the annual business planning process and allocation of financial distributions into CFAs and continually monitor progress through the quarterly reviews.
Communicate clearly and effectively with CFA's and drive adherence to the communications framework.
Support CFAs to implement The FA's Safeguarding 365 Standard, the Code of Governance, Financial Operating Guidance, and other standards/models that are in place from time to time.
Performance manage CFA's against their business and operational plans and KPI progress.
Support CFAs in:
Recruiting, retaining and developing excellent people who are proud to serve the game.
Using research, insight and measurement to understand their stakeholders and location to aid decision making and delivery.
Building a strong financial and commercial base to ensure sustainability.
Creating an effective leadership and governance structures to meet modern day challenges.
Personally, provide excellent service levels to CFAs; responding to communications / requests for support and embedding a culture of customer excellence.
Champion the perspective of CFAs and delivery partners across The FA and with key partners, elevating their profile and the recognition of the work undertaken at local level.
Support CFAs to implement effective performance management systems including the recruitment, retention and development of staff and volunteers and create a culture of high performance.
Prioritise time spent in CFAs through a risk evaluation process, ensuring that time is spent as effectively as possible, dealing with conflict and managing change.
Build a culture of trust between the CFAs and the FA.
Drive a culture of continuous improvement.
Execute additional tasks as required in order to meet FA Group changing priorities.
Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
What we are looking for


Business / Sport development qualification.
Financial and HR management.


Strong Influencing skills in the areas of strategy and policy.
Experience of grassroots football.
Track record of creating effective, detailed business plans to achieve a range of outcomes.
Previous line management of team members.
Success in leading transformational change programmes.
Broad business development skills covering the areas of people, service, standards, compliance, governance and finance.
Developing successful partnerships and attracting investment.
Ability to gain buy in to equality, diversity, and inclusion objectives.

Technical Skills

Strategic management, policy implementation and business improvement.
Evaluating risk, dealing with conflict and managing change.
Achieving results through performance management.
Relationship management through coaching and mentoring.



The FA Grassroots Football Strategy.


CEO and/or Regional Management.
Working in partnership with CFAs.
Political and functional workings of Local Authorities, Sport England and other partners.
Shared service models.

Technical Skills

Health and safety skills / qualification.
Project management skills / qualification.
Understanding of data analysis.
What we can offer you
An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
Attractive benefits and a competitive salary.

Please be aware that unless you are on a homebased contract, your contract with The FA will specify a fixed location of either Wembley Stadium, St. George's Park or our Processing Centre.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.

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