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The FA

The FA

Amateur FA - Equal Game Ambassador


Role Type



Posting Date

Sep 5, 2023

Role description

Our Organisation

The Amateur FA was formed in 1907 and is unique among County FAs in not being based around a particular geographical area, although most of our clubs are in London. We provide and support football wholly outside the football pyramid for those who play for the joy of playing, to build lasting friendships and play in clubs who are inclusive of all ability levels.
We are currently undertaking a strategy planned to 2024, within which, the growth and development of women's football is embedded. We want to provide equal access and opportunities for women to participate in football, and greater engagement amongst our member clubs to ensure football is played in a safe, enjoyable, and inclusive environment. The Equal Game Ambassador will be responsible for the delivery of these objectives.

You can find out more about Amateur FA and the work we do on our website

The Role

The role is a fantastic opportunity for an individual passionate about enhancing the development of women's football. The ideal candidate will have knowledge and experience of women's football and be able to work independently, as well as part of a team. Having the ability to manage and prioritise your workload, plan and achieve objectives by deadlines, as well as strong communication and customer service skills are also valued attributes. You will support grassroots football clubs to apply their learnings from the Equal Game Training and build their own Equal Game Action Plan; creating more accessible opportunities for women to participate in football.

Key Accountabilities

Attend the ‘Train the Trainer' course on Monday 9th October 2023 in the Midlands (venue TBC).
Work with County FA Leads to collaboratively deliver the local Equal Game Training
Work with England Football Accredited clubs following their completion of the Equal Game Training to support in the creation of a bespoke female football game plan. This outlines new club-based opportunities for females which may include new playing provisions, coaching development, volunteering roles, and creating safe environments.
Support with engagement at every level of the club to maximise and sustain opportunities for female players.
Signpost and help clubs access relevant support including funding and coach development opportunities via the County FA, and FA Women Girls Coach Development network.
Support clubs to build and sustain relationships with relevant local partners such as charitable organisations, educational establishments, alongside other key partners to promote the new opportunities.
Collaborate with County FA staff, national FA staff, FA Women Girls Coach Mentors, FA Women Girls Community Champions, external partners, and wider members of the grassroots delivery team workforce.
Maintain records of the support being provided to grassroots clubs with the aim of providing clarity on work programmes, development opportunities and sharing of good practice.
Contribute to ensuring that safeguarding and equality are embedded throughout the Amateur Football Alliance and grassroots football.

What we are looking for


Can demonstrate success in developing female grassroots football opportunities and/or an experienced sports development professional.
Experience of facilitating and engaging with volunteers and external stakeholders.
Ability to build trust and develop effective working relationships.
Ability to deliver practical support sessions to a range of volunteers.
Understanding of how grassroots clubs can operate.
An advocate for female football with an understanding of the challenges and barriers that both players and volunteers can face.
Commitment to attend additional training provided as part of this programme.
Flexible in approach with willingness to work evenings and weekends, as well as travel across the County.
IT proficient- confident with setting up and actively taking part in online meetings.
Ability to work independently and as part of a team.
Excellent time management and prioritisation skills.
Outstanding communication and presentation skills, alongside exceptional customer service.


Experience of volunteering within a grassroots football club as a committee member.
Experience of mentoring others.
Experience of accessing external funding.
Knowledge of The FA's strategy for Women Girls Football: Inspiring Positive Change.
Knowledge of the England Football Accreditation framework and the existing support and resources available to Accredited clubs.

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